Facebook Marketing Agency Abacus Hires Rebecca Brown as Chief Revenue Officer

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The former JWT executive leaves the full-service world to join a fast-growing specialist firm

Abacus, a VC-backed Facebook and Instagram marketing agency, has bolstered its leadership with the appointment of Rebecca Brown as Chief Revenue Officer.

An agency/ad tech hybrid, Abacus strategizes, executes, optimizes and measures high performance Facebook and Instagram advertising for agency and brand-side clients such as: No Fixed Address, The Body Shop, Nickelodeon, Zag Bank and Grocery Gateway.

Rebecca will help guide Abacus’ overall approach to customer success, beginning with an expansion of the agency’s consulting services to include advanced training for brand managers, planners and creatives. She joins the agency from J. Walter Thompson Canada, where she was the Vice President of Social Media and Content.

“We’re incredibly excited to have Rebecca join our team,” says Peter Reitano, Co-Founder and CEO of the two year old shop. “Since a significant portion of our business comes from full-service agencies, we believe that Rebecca will help us better serve our current partners and attract exciting, forward-thinking new ones.”

“It’s a tough time for our industry. Marketers are under pressure to deliver more growth and spend less. And the marketing ecosystem is increasingly complex, which requires more specialized skill sets,” says Brown.“Abacus exists to do just one thing very well, rather than spreading itself too thin across too many areas of specialization, which makes a ton of
sense.”

Brown is the second C-level appointment at the agency this month, following the promotion of Ian Martins to Chief Operating Officer.

About Abacus

Abacus is a performance digital agency that specializes in helping companies achieve their growth objectives through Facebook ads. With a data-driven approach to Facebook ads, Abacus is focused on creating scalable, predictable, and repeatable programs for clients, whether they’re a Fortune 500 brand or an SMB. Abacus was started by agency
veteran Peter Reitano and client-side veteran Jeff Goldenberg, and the advisory board includes Round13 Capital founder and former Dragon Bruce Croxon. The company has funding from Vitality Capital, and is based in Toronto, Ontario.
 
For more information or to arrange an interview, please contact:
Amanda Desouza, Community Manager | Abacus
416-551-3070
adesouza(at)abacus(dot)agency
http://abacus.agency

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Amanda Desouza
Abacus
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