"For years, fans have asked for the products that we’re now launching with Matias - they’re going to dominate the Apple keyboard market on Amazon," says Ksenia Pereverzeva, Brand Manager at Quantum Networks.
(PRWEB) March 05, 2018
Canadian keyboard creator Matias and online retailer Quantum Networks announce the 2018 launch of three new keyboard models on Amazon: Matias RGB Backlit Wired Aluminum Keyboard for Mac in Silver and Space Gray, as well as a PC edition in Black. The well-received Matias Backlit Wireless Aluminum Keyboard will also be made available in two new shades: a classic silver, co-branded with Quantum Networks’ own Blucoil brand, as well as a sophisticated white variation. The keyboards’ online launch will be handled exclusively by the New York City-based ecommerce agency.
Matias and Quantum Networks are going into the new launch with confidence, having seen a 62% increase in sales between 2016-2017.
The newest additions to the brand’s line of popular ergonomic, mechanical, and slim aluminum keyboards were introduced at CES. After reviewing several studies, Matias produced the RGB Backlit Wired Aluminum Keyboard, which comes with completely adjustable brightness and color features, reducing the eye strain and sleep disruption caused by the stark blue light of standard keyboards (brightness can also be adjusted in the non-RGB Backlit Wireless Keyboards). Matias will also be releasing additional wireless aluminum models later this year via an exclusive launch with Quantum Networks.
After their CES debut, the new Matias keyboards required search engine optimized product listings on Amazon. Quantum Networks implemented engaging and SEO-friendly copywriting within the product titles and descriptions, image content, and research-backed advertisement campaigns that took advantage of Amazon’s A9 algorithm. This immediately increases the new keyboards’ visibility for high search volume keywords and capturing market share from competitors.
“We’ve been working with Quantum Networks for years, and found them to be the perfect partner. They suggested expanding our most popular model to include two new colors, and we are excited for Quantum to launch all of our new models on Amazon,” said Steve McGowan, Chief Operating Officer of Matias.
After establishing the new products’ pages and advertisement campaigns, Quantum Networks will continuously solicit and monitor customer feedback with customer outreach, provide additional creative content, and analyze performance with monthly reporting.
“We aim to make the new Matias models Amazon shoppers’ choice for premium Mac keyboards,” says Ksenia Pereverzeva, Brand Manager at Quantum Networks. “For years, fans have asked for the products that we’re now launching with Matias - they’re going to dominate the Apple keyboard market on Amazon.”
The new Matias keyboards are available at the following links:
RGB Backlit Wired - Amazon: Silver, Space Gray, Black; Blucoil: All Variations
Backlit Wireless - Amazon: Silver, White; Blucoil: Silver, White
Additional Matias models will be made available on Amazon.com and Blucoil.com later this year.
Matias is a Canadian company that has manufactured computer keyboards since 2000. Matias has resellers and distributors worldwide, and is known for its innovation in computer keyboard design, including the development of its own keyswitches. Matias is most known for its slim aluminum keyboards, mechanical keyboards, and ergonomic keyboards.
About Quantum Networks
Quantum Networks LLC, an Inc. 500 list member, is a New York City-based online retailer and brand development agency. The company sells innovative products through the world’s largest online marketplaces and its flagship website, blucoil.com. Navigating the nuances of online marketplaces is a complex process for brands. As experts in the field, for every brand it partners with, Quantum Networks effectively and efficiently executes the customized go-to-market strategy and with the brand’s individual message in mind. Quantum Networks works closely with its brand partners, accelerating their launch and growth across various marketplaces.
By Anna Zhuk