Seafood Icon, Northern Wind® to Introduce Its New Rebranded Captain’s Call Scallop Product Line at Seafood Expo North America

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Captain’s Call New Identity Better Defines the Brand and Positions the line for Future Growth

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Northern Wind, an industry leader as a direct off-loader, processor and distributor of fresh and frozen scallops announced today it will be unveiling its new rebranding of its iconic Captain’s Call product line at Seafood Expo North America. The new identity includes a new brand logo, 1 lb. retail bag, 5 lb. foodservice bag, 5 lb. foodservice box and a 8 lb. fresh container. The rebranding also includes new product sell sheets and shipping boxes. Northern Wind has recently concluded a complete company wide rebranding that will be showcased at Seafood Expo North America that better reflects the many recent changes the company has undergone as well as its vision for the future.

Captain's Call Scallops signify the most prized item…the best of the fisherman's catch. That's why Northern Wind named these scallops Captain's Call; for all of those hard-charging seaworthy captains who make them their #1 choice. The new logo signifies that and is proudly displayed front and center in the re-designing of the packaging for both the retail and foodservice product lines.

“We wanted our new Captain’s Call brand identity to reflect our leadership position within the industry and our commitment to be the very best at what we do for our customers,” said George Kouri, CEO of Northern Wind.

Founded in 1987, and headquartered on the historic New Bedford, Massachusetts waterfront, Northern Wind’s state-of-the-art facility is certified by the U.S. Department of Commerce Seafood Inspection Program for packing of USDC Grade A Fresh and Frozen Scallops. Northern Wind was the first in the nation to receive Fair Trade™ Certification and during the 2017-18 fishing season purchased over 1 Million pounds of Fair Trade scallops. In addition, Northern Wind’s start-of-the-art processing facility is BRC and MSC certified.
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Northern Wind offers a variety of different graded scallops under the Five Star Premium, Mariner’s Choice and Sea Spray brands. Northern Wind has seen explosive growth during the past three years increasing their market share among leading chain restaurants and through the mainstream supermarket channel.

As a direct off-loader of scallops, Northern Wind never compromises on the quality and safety of their scallops. Northern Wind’s state-of-the-art facility is the most advanced in the industry and was designed to meet today’s manufacturing regulatory demands, quality control and product traceability to ensure years of future growth.

“The past three years has been an exciting time for Northern Wind. Our customers now realize that they can capitalize on the scope and depth of our capabilities, which in turn has increased the demand for our products. This has directly led us to make new hires, implement our new branding and position us for future growth,” added Ken Melanson, Founder & Chairman of Northern Wind.

For 30 years, Northern Wind has earned its reputation for providing its customers with only the freshest All natural, wild caught and fleet harvested from the icy pure waters of the North Atlantic. Northern Wind is a member of the American Scallop Association and provides its customers with the freshest seafood products that have been responsibly harvested using sustainable and environmentally friendly practices.

At Northern Wind, Our Greatest Catch Is Our Quality!

Visit Northern Wind at Booth #1405 at the 2018 Seafood Expo North America in Boston, MA from March 11th through March 13th at the Boston Convention and Exhibition Center.

About Northern Wind®

Founded in 1987, and headquartered on the historic New Bedford, Massachusetts waterfront, Northern Wind is a leading direct off-loader, processor and distributor of fresh and frozen scallops. Northern Wind is a member of the American Scallop Association and provides its customers with the freshest seafood products that have been responsibly harvested using sustainable and environmentally friendly practices. Northern Wind’s state-of-the-art facility is certified by the U.S. Department of Commerce Seafood Inspection Program for packing of USDC Grade A Fresh and Frozen Scallops. Northern Wind is also the first in the nation scallop producer to have their complete supply chain Fair Trade Certified™, and its facility is also MSC certified. Northern Wind’s scallop brands include Five Star Premium, Captain’s Call, Mariner’s Choice, Sea Spray and Bon Cuisine. Northern Wind’s scallop brands are positioned for nationwide markets seeking seafood offerings from sustainable fisheries that include supermarkets, club stores, national restaurant/hotel chains, and wholesalers that seek to provide their consumers with a unique seafood experience. At Northern Wind, Our Greatest Catch Is Our Quality! For more information regarding Northern Wind and its scallop brands, contact George Kouri, CEO at 508.910.7935 or send us an email at gkouri@northernwind.com.

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Ethan Casucci
Thought For Food & Son
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