SAN DIEGO (PRWEB) March 07, 2018
Swisse Wellness, a global premium supplement brand, today announces the appointment of Kimberly Weld as its new Vice President, North America. In this role, Weld will oversee all facets of Swisse operations in the U.S. and Canada. She will be based in San Diego and report to Oliver Horn, Swisse's Managing Director.
"It is a great step forward to add such accomplished talent to our U.S. team," said Horn. "Kimberly's strong leadership style and extensive experience in the natural product space will be an invaluable asset as we move into the next phase of market growth here in North America."
Weld brings more than two decades of experience in the vitamin, mineral and herbal supplement (VHMS) sector - encompassing product development, regulatory requirements, sales and market expansion - to the Swisse organization.
In her most recent role as vice president of PharmaCare U.S., Weld successfully grew the heritage brand Real Health and international brands such as Bioglan Kids Smart and Promensil. She oversaw the re-launch of Sambucol Black Elderberry, taking it to the fastest growing brand in its category in the Food-Drug-Mass Value (FDMx) segment, with annual retail sales of over $24 million and a growth rate of 50 percent year-over-year.
A veteran in the industry, Weld spent the early part of her career in new product development, where she gleaned an understanding of the market trends, product sourcing and quality manufacturing required for long-term product viability. Subsequent positions expanded her knowledge of the extensive regulatory requirements for production, as well as Dietary Supplement Health and Education Act (DSHEA) compliance, with exposure to the differences between the U.S. and other international markets.
Leveraging this expertise, Weld launched numerous nutritional supplements into the U.S. market for direct-to-consumer, multilevel marketing, and multi-national CPG firms as vice president of business development for Natural Alternatives International (NAI).
"Preventative healthcare has been a lifelong passion of mine," said Weld. "Swisse's reputation for producing only the highest quality products that assist in maintaining optimal health and well-being aligns perfectly with my personal values and beliefs. I am thrilled to be joining a like-minded company committed to making millions of people healthier and happier."
Swisse Wellness Media Contact
Swisse is an Australian health and wellness company dedicated to making people healthier and happier through clinically evidenced natural health products and education. Established in the 1960s, Swisse offers an extensive range of vitamins and supplements containing premium-quality, natural ingredients based on decades of independently verified scientific research. Today, the Swisse product range stretches from top selling men's and women's multivitamins and dietary supplements, to sports nutrition, skincare and functional foods. Swisse products are currently available in the U.S. (online only), Australia, New Zealand, China, Singapore, the UK, Italy and the Netherlands, with plans to launch in up to 30 countries in the next five years.