WBR Announces 2018 eTail Best-In-Class Awards Winners

Share Article

Macy’s, ModCloth, TaylorMade Golf, and Guess Jeans Among This Year’s Most Innovative Retailers

News Image
We’re thrilled to honor such an exceptional group of companies for their contributions to the e-commerce industry

The organizers of eTail West (February 26th - March 1st, 2018), the longest running conference dedicated to the e-commerce and omni-channel retail community, today announced the winners of the 2018 eTail Best-In-Class Awards. The winners were announced at the eTail West conference at a special awards gala on March 1st, 2018 in Palm Springs, CA.

For the past six years, the eTail Best-in-Class Awards has recognized the retailers that have demonstrated excellence in email, search, social media and mobile commerce marketing. This year’s finalists ran the gamut from industry stalwarts like Macy’s, Home Depot, and Guess Jeans to category disruptors that included Spanx, YETI and Glassesusa.com.

The Winners of the 2018 eTail Best-In-Class awards are:

  • Website Redesign of the Year Win: Spanx
  • On the Go: Best Mobile Site: Macy’s
  • Best E-mail Marketing Campaign: ModCloth
  • Most Influential Social Campaign: Albertsons
  • Best Search Engine Optimizer: The National Notary Association
  • Omni-channel Retail Leader: Aldo
  • Retail Innovator of the Year: Guess Jeans
  • eTail Visionary: John Gonsalves, Taylor Made Golf
  • Emerging eTailer: Glassesusa.com

The winner of the newly created eTail Visionary award went to John Gonsalves, the Vice President of Direct to Consumer & Digital for TaylorMade Golf, for the development of ‘The Turn’, an innovative new online subscription-based financing program. Another new category for 2018 was the Emerging eTailer award, which went to Glassesusa.com for disrupting the eyewear industry. The company has secured an average of 3.5 million monthly visitors over the last 6 months, higher than several of its larger competitors including EyeBuyDirect and Warby Parker.

“We’re thrilled to honor such an exceptional group of companies for their contributions to the e-commerce industry,” said Lori Hawthorne, Senior Analyst and Divisional Director for eTail. “Every year our Advisory Board faces the daunting task of identifying and selecting the companies that are on the cutting edge of retail innovation, and our 2018 honorees exemplify the label of ‘Best in Class’.”

Images from the event are available upon request. For more information on the Best-In-Class Awards and eTail West, please visit: http://etailwest.wbresearch.com/etail-best-in-class-awards

About eTail
Launched in 1999, eTail is the longest running event series dedicated to the continued growth and evolution of the online and omni-channel retail industry. Produced by Worldwide Business Research (WBR), eTail is a worldwide series of events spanning North America, Europe and Asia. Unlike other conferences, we believe that what happens at eTail events shouldn’t stay there, providing actionable best practices that our attendees can put into practice now and can share within their organizations. For more information, please visit https://etailwest.wbresearch.com/.

About WBR
WBR (Worldwide Business Research) is the world leader in B2B focused conference events. Founded in 1996, the company produces over 100 conferences yearly designed to offer the leaders of emerging and established companies across multiple industries with actionable insights, educational discussions, and networking opportunities to inform and transform how they do business now and in the future. The company also generates custom research to help companies educate the market on the latest developments and best practices. For more information, please visit https://www.wbresearch.com/ and follow us on Twitter @WBResearch.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

George Morin
since: 08/2007
Follow >
Visit website