Naylor Association Solutions Adds Marketing Automation to the Naylor Marketplace

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Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.

Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations.

Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations.

“Email is still one of the most effective ways to reach mass audiences across industries. That’s why we are thrilled to offer marketing automation integrations to our association clients through the Naylor Marketplace,” said Tom Aley, group vice president for software solutions at Naylor.

Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.

Associations can now perform a one-click integration through the Naylor Marketplace to add functions available through Constant Contact and Higher Logic Marketing Automation (powered by Informz and Real Magnet) to their AMS or career center. These integrations eliminate the need for manual data exports and uploads between platforms by enabling users to automatically push data from email campaigns within any of these platforms to an AMS or online career center.

“Email is still one of the most effective ways to reach mass audiences across industries—whether it’s to increase awareness of an issue, earn conversions on an offering, or to retain members. That’s why we are thrilled to offer marketing automation integrations to our association clients through the Marketplace,” said Tom Aley, group vice president for software solutions at Naylor. “Clients can now easily generate email lists within their admin platform without having to haul data back and forth between software. It’s definitely a game-changer,” he continued.

Marketing automation platforms don’t require the user to be a coding or technology expert to execute personalized email campaigns. The integration of Constant Contact and Higher Logic Marketing Automation will allow Naylor’s associations to use tools such as drag-and-drop editing, templates, intuitive forms, and email scheduling in conjunction with their AMS and career center. These integrations will decrease time spent on technical tasks and give them more time to focus on the needs of their members. Naylor clients who have both the Naylor AMS and an online career center can share email lists between their solution platforms.

“Having recently welcomed Informz and Real Magnet into the Higher Logic family, we are excited to introduce our platforms to the Naylor Marketplace,” said Ed English, chief product officer for Higher Logic. “We believe email personalization and segmentation are no longer nice-to-haves, but essential tools for efficient and scalable member engagement programs. Joining the Naylor Marketplace makes it even easier for organizations to take advantage of our unique marketing automation solutions to deliver highly impactful interactions with members.”

Learn more about Naylor’s app integrations for association management software and career centers at https://www.naylor.com/third-party-integrations.

About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Canada. Visit http://www.naylor.com for more information.

About Higher Logic
Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected. Everything we do - the tools and features in our software, our services, partnerships, best practices - drives our ultimate goal of making your organization successful.

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Dave Bornmann
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