Hosts Webinar with Ochsner Health Systems: Examines How to Leverage Technology to Proactively Manage Online Reputation

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Lindsay Neese Burton, Healthcare Marketing Director for, to present on how to maximize your healthcare organization’s visibility and attract more patients., the leading Online Reputation Management (ORM) platform, will host an eHealthcare Strategy & Trends webinar with Ochsner Health System, a not-for-profit health care provider based in southeast Louisiana. The webinar will discuss how Ochsner Health System leverages technology to ensure they are consistently a strong contender for consumers seeking a provider.

Who: Lindsay Neese Burton, Healthcare Marketing Director at will present alongside Amber Welch, Director of Digital Content at Ochsner Health System.

What: The webinar will present a case study offering healthcare organizations a road map to an improved online funnel for new patients. Participants will learn how to ensure their organization is part of a consumer’s consideration set, how consistent data across the web leads to higher search rankings and more website traffic, how technology enables centralized control over provider and location data and why it is essential to integrate the management of doctor and location directories, business listings and online reviews.

When: Wednesday, March 14, 2018 at 2:00 – 3:00 p.m. Eastern Standard Time

Where: Online webinar: Attract More Patients to Your Healthcare Organization. Register here to learn more.

Why: According to Pew Research, 77 percent of online health seekers say they began at a search engine such as Google, Bing or Yahoo. Patients’ increased reliance on online resources means that now more than ever organizations need to be increasingly cognizant of their online reputation. It is crucial for healthcare organizations to know how to manage their online presence and ensure accurate information is reaching current and potential patients.

About, Inc., based in Silicon Valley, pioneered Online Reputation Management (ORM) technology for the enterprise market in 2006. With its SaaS platform, businesses across the Americas, Europe and Asia Pacific gain actionable insights that help them make operational improvements, improve online reputation and accelerate revenue. technology has managed tens of millions of consumer reviews and interactions across hundreds of thousands of online points of presence for global companies spanning 77 industry verticals. is a World Economic Forum Global Growth Company and is funded by the same top-tier venture capital firms that backed Google, Facebook, Cisco and Microsoft. To learn more, visit

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Lauren Lloyd
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