TCI Marketing Services Continues 2X Growth in 2018

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Leading Demand Gen Company on Track to Double Revenue for Fifth Year

TCI Marketing Services

TCI Marketing Services

Our ongoing investment in and optimization of Lead Catalyst is fundamental to the superior quality of our leads, and is the key to our success.

TCI Marketing Services (TCIMS), a wholly owned subsidiary of Technical Communities, Inc. (TCI), and the fastest growing B2B lead generation firm in the U.S., is continuing its 2X annual growth in 2018. In addition to doubling revenue and bookings for the fourth consecutive year, 2017 saw the company improve gross margins by almost 50%, with only a 10% increase in staff. TCIMS executives say the significant growth is driven by the firm’s proprietary Lead Catalyst™ software.

“The scale and velocity of our progress with such a lean organization proves the value of our process and software,” said Peter Ostrow, CEO of TCI. “Our ongoing investment in and optimization of Lead Catalyst is fundamental to the superior quality of our leads, and is the key to our success.”

En route to delivering more than 200,000 leads to some 200 clients in 2017, TCIMS also maintained the following:

  • Superior Data: A miniscule 0.04% off-target return rate; compared to the 28% industry average.
  • Superior Service: Clients rate TCIMS #1 for responsiveness, program up-time, and flexibility.
  • Customer Loyalty: Almost 9 out of 10 clients keep working with TCIMS after their first program.

“Client loyalty and feedback are essential for us,” said JohnHenry Giddings, General Manager of TCIMS. “B2B marketers inspired our founding focus on data quality in 2013, and their insights drive the development of our Intent Engine(SM) in 2018.”

The TCIMS Intent Engine is the latest addition to Lead Catalyst. By analyzing a lattice of web data and behavioral signals for each lead, the software can prioritize higher value prospects. The addition of a machine learning loop means the system gets better at predicting prospect value with each lead generation program.

About TCI Marketing Services

TCI Marketing Services is a cloud-enabled demand generation startup that helps B2B technology marketers achieve their goals. Through its proprietary marketing software, Lead Catalyst™, TCI Marketing Services delivers high quality engagements that lead the industry in data accuracy and pipeline value. Founded in 2013 in Silicon Valley as a wholly owned subsidiary of Technical Communities, Inc., and funded by private equity investors including New Enterprise Associates, TCI Marketing Services is posting 2X annual growth while working for more than 200 top technology companies. For more information visit: http://www.tcimarketingservices.com

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Emily Hill
@TCI_Marketing
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