LOS ANGELES (PRWEB) March 06, 2018
Today MetaX, a blockchain technology company driving development and adoption of open platforms and applications for digital advertising, and creator of the adChain protocol and adToken (ADT), announces the appointment of ad tech media veteran, Dayna Moon, as vice president, revenue and client services.
A 15-year digital marketing veteran, Moon oversees all of MetaX’s client management, in addition to heading the sales team. She reports to MetaX Global CRO Alanna Gombert.
"The adChain protocol is truly visionary and stands to solve one of, if not the the largest problem facing digital advertising today - fraud,” said Moon. “Large, medium or small, each and every marketer should have confidence and knowledge in the placement and performance of their advertising dollars. We as an industry have not done a particularly good job fulfilling that promise, thus MetaX is perfectly positioned to help educate, add value, build trust and improve an adtech infrastructure that has historically relied-upon black box methodology.”
“Dayna’s deep experience in the space is instrumental in MetaX’s upward trajectory and in line with our priorities for 2018,” said Gombert. “As we continue to grow our global footprint, nurturing our incoming clients and gaining future partners, we need to ensure MetaX continues to enhance their business and add value at every touch point. Dayna will enable us to continue our laser focus on executing solutions that benefit the entire ecosystem.”
Prior to MetaX, Moon has served as head of partnerships, data and programmatic solutions, and has held several international marketing roles for companies such as Aol (Oath) followed by similar roles with agencies such as 3Q Digital in San Francisco and Responsemine out of Atlanta.
MetaX is a Los Angeles-based, blockchain technology company driving development and adoption of open platforms for digital advertising. MetaX developed adChain and adToken to provide a decentralized supply chain solution for digital advertising. To sign up for company updates, please visit: http://metax.io/.
The adChain Protocol is a connected set of products and tools powered by blockchain technology that provides a new set of crypto standards available to all global industry participants within the digital advertising ecosystem. The first adChain decentralized application (DApp) is the adChain Registry, in public beta now.
adToken (ADT) is the native utility access token of the adChain Protocol. It is an ERC-20 token and allows for technical transactions including adChain registry voting, adChain crypto API, and Ads.txt Plus.