USA Made Natural Astaxanthin Leader, AstaReal® Completes Informed-Choice and Informed-Sport Program, Certifying Two Key Products

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Leading Producer and Supplier of Natural Astaxanthin Successfully Completes Quality Assurance Program

In keeping with its mission of supplying end consumers and supplement manufacturers with the purest of ingredients, AstaReal, the all-natural producer and supplier of Astaxanthin, has successfully completed the Informed-Choice and Informed-Sport quality assurance program, stating that it remains free of banned substances.

Following rigorous quality assurance testing and monitoring, AstaReal has gained certification for two of its key products, L10 and CWS25, by LGC’s world-class sports anti-doping lab, making it a solid choice for sports nutrition supplement product brands seeking ingredients that are clean and free of any raw materials prohibited for use in sport. L10 is the USA-made 10% oleoresin that is a mainstay for softgel capsules, with additional applications in chocolate and gummies. CWS25 is the new 2.5% cold water-soluble powder that can be used in stick packs, and instant drink that are especially popular for sports applications.

As the global leader in natural astaxanthin production, AstaReal joins other highly regarded international brands, including Isagenix, Vega, EAS, and more, all of which have obtained this critical Informed-Choice and Informed-Sport certification for their ingredients as well.

With this new certification, AstaReal remains dedicated to providing first-rate product quality and superior value, as it has recently shown with its successful certifications granted by USP, through its Ingredient Verification Program for dietary ingredients; The Paleo Foundation, with AstaReal becoming the only natural Astaxanthin producer to become Paleo and KETO certified; as well as from the National Animal Supplement Council (NASC), crowning it an exclusive NASC preferred producer of natural Astaxanthin for use in pet supplementation.

“The onus is on the manufacturer to provide high quality safe and clean ingredients that go into sports nutrition supplements to both professional and amateur athletes,” says Arun Nair, CEO of AstaReal USA. “At AstaReal, we are delighted to offer Informed Choice - Informed Sport certified AstaReal® astaxanthin oleoresin and CWS powder to suit convenient delivery systems for athletes and sports enthusiasts. With AstaReal’s science to back it up, the supplement manufacturer, as well as the end consumer, can feel absolutely safe while using AstaReal products for competitive sports.”

With over 50 years of expertise in anti-doping in sport, LGC remains a world-renowned sports doping control and research laboratory with over 300 published scientific papers. The laboratory interfaces with sports authorities, national anti-doping organizations and national governing bodies worldwide by providing expert support to assist in the shaping of future regulation. It has been testing supplements and ingredients on behalf of reputable manufacturers and suppliers for over a decade. It’s capability to do so extends to more than 200 substances that are considered prohibited in sport.    

For more information on AstaReal USA, visit For more information on Informed-Choice, visit

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Steven Le Vine
grapevine pr + consulting
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