Perfect Bar Launches New Flavors Mocha Chip and Plant-Based Chocolate Walnut Brownie at Expo West 2018

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Makers of The Original Refrigerated Protein Bar will give attendees a taste of its newest dark-chocolate flavors at this year’s Natural Products Expo West, booth #5092

Chocolate Walnut Brownie & Mocha Chip

"As The Original Refrigerated Protein Bar, we know our fans look to us to continue leading the fresh-snacking category with innovation and variety,” said Perfect Bar founder and CEO Bill Keith.

Perfect Bar, LLC, the brand behind The Original Refrigerated Protein Bar, is giving Natural Products Expo West attendees another reason to hit the fridge with the launch of two new flavors at this year’s show: Mocha Chip and plant-based Chocolate Walnut Brownie. Both flavors are now available online at and will be available in store at Whole Foods Market and Sprouts Nationwide, beginning April 2018.

Showcased at booth #5092, the newest innovations contain combinations of the same nutrient-dense, whole-food ingredients Perfect Bar fans love, and marks the company’s extension of its successful indulgent flavors, containing Fair Trade Certified™ dark chocolate chips.

"As The Original Refrigerated Protein Bar, we know our fans look to us to continue leading the fresh-snacking category with innovation and variety,” said Perfect Bar founder and CEO Bill Keith. “With the enthusiastic demand for more plant-based options that deliver on the flavor and nutrition for which Perfect Bar is known, we’re confident our ‘fresh take on brownie’ will set the standard for what consumers expect out of plant-based protein bars.”

Chocolate Walnut Brownie is Perfect Bar’s first innovation of 2018, but second plant-based protein bar, following Almond Coconut. It’s made with creamy organic peanut butter, organic honey, crunchy walnut pieces, Fair Trade Certified™ dark chocolate chips, 20 organic superfoods, and 10g of hemp and peanut protein. The fudgy-meets-crunchy texture gives it the fresh-out-of-the-oven taste, with no baking necessary.

Perfect Bar’s second flavor release, Mocha Chip, is crafted by mixing a house-blend coffee and cocoa with freshly ground, organic almond and peanut butter, 20 organic superfoods, organic honey and Fair Trade Certified™ dark chocolate chips. The cakey texture with a slight crunch of almonds and coffee beans gives this flavor a bold taste of its own.

“The classic pairing of coffee and Perfect Bar is a breakfast experience we knew we could make more accessible for those who needed their caffeine boost, with the grab-and-go convenience,” said Keith. “By combining organic coffee, cocoa and our first almond-peanut butter blend, for a creamy-meets-crunchy base, our new Mocha Chip flavor delivers 35 mg of caffeine and gives our fans the perfect start to their day or that afternoon pick me up.”

With co-founders and brother-sister duo Bill and Leigh Keith leading the charge, the Company continues to make innovation a priority, aiding in the constant expansion of category market share throughout various grocery channels. According to recent SPINS data, Perfect Bar has nearly doubled its conventional grocery sales vs. 2016, and accelerated to +120% over the last 24 weeks*.

Additionally, the brand has expanded its national footprint with distribution growing by +150% and fridge count growing from 5,000 to 13,000, since late 2016, making its refrigerated protein bars more accessible to consumers looking for fresher, grab-and-go options.

In addition to the two new flavors, Perfect Bar’s existing line includes 10 other peanut-, almond-, and cashew-butter varieties, each gluten free, non-GMO Project Verified and low-GI, with up to 17 grams of whole food protein and 20 organic superfoods. While Perfect Bar is found in the refrigerated sections of grocers nationwide, it stays fresh up to one week outside of the fridge or freezer at room temperature.

Chocolate Walnut Brownie and Mocha Chip will be available beginning April 1st in Whole Foods Market and Sprouts nationwide. Perfect Bar flavors are available online at and in retailers nationwide with a suggested retail price of $2.99 per bar and $24 per box.

About Perfect Bar

Perfect Bar, LLC, creators of The Original Refrigerated Protein Bar, is a sibling startup based in San Diego, Ca. The late Bud Keith (a.k.a. Dad) was a health food pioneer before most folks had heard of “health food.” To help his king-size family eat healthy on-the-go, he mixed organic nut butter and honey with a superfood blend, took one bite and proclaimed, “It’s perfect!” - and the original Perfect Bar recipe was born.

When Dad grew ill, the Keith siblings need a way to support their family. Inspired by his original recipe, the eldest siblings founded Perfect Bar in 2005. Today CEO Bill and COO Leigh head up the family business, as the 13 Keith brothers and sisters carry on the nutrition principles instilled in them as kids to produce the #1-selling refrigerated protein bar on the market. As of March 2018, Perfect Bar will offer 12 flavor varieties, boasting clean food labels, such as gluten-free, non-GMO Project Verified, USDA organic, low-GI and kosher.

Perfect Bar is sold nationwide at retail locations, including Whole Foods Market, Target, Kroger, Starbucks, Costco, Safeway, Sprouts Farmers Market, Publix and many more. To learn more, visit

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*SPINS data for the 52wke 12/25/17

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Jessica Windell
Perfect Bar, LLC
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