Full-service Agency, Infinity Marketing, Partners with Alight Analytics and ChannelMix

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Infinity Marketing is now using Alight’s ChannelMix solution, the best-in-class data aggregation engine for marketing.

Alight Analytics, the industry leader in marketing analytics, is proud to welcome its newest client: Infinity Marketing, an award-winning full-service agency based in Greenville, South Carolina.

Infinity Marketing (http://www.infinitymkt.com/) is now using Alight’s ChannelMix solution, the best-in-class data aggregation engine for marketing. ChannelMix automatically collects, cleans and organizes marketing performance data for Infinity’s clients, producing analysis-ready datasets in a fraction of the time.

ChannelMix users can experience time savings of nearly 90 percent after adopting the solution.

“We offer a comprehensive suite of services including marketing analytics,” said Tim Morrison, EVP of Operations. “By investing in ChannelMix, we’re able to spend less time preparing data and more time studying it for insights that drive growth for our clients.”

Now celebrating its 25th anniversary, Infinity Marketing has built a roster that features clients such as the University of Florida, Comcast, Clayton Homes, and many others.

“Alight was built to serve agencies like Infinity, and we love working with their team,” said Matt Hertig, Alight’s CEO and cCo-fFounder. “These are professionals who live and breathe analytics, and they already deliver expert guidance to their clientele. By arming their analysts with ChannelMix, they’re going to increase both their capacity and speed to produce business insights.”

Alight Analytics assists major brands and advertising agencies in a range of industry verticals, such as finance, insurance, sports and entertainment, retail, consumer goods and e-commerce, among others.


Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day preparing data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

Insight Analytics Group offers expert professional services consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients.

Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner and 2016 Awards For Excellence nominee by the Digital Analytics Association. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

For more information, visit http://www.alightanalytics.com.

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