Book Release - The Science of Story: Brand is a Reflection of Culture

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New business book offers framework into how businesses can transform their company.

The Science of Story print book

The Science of Story: Brand is a Reflection of Culture

Mabbly is proud to announce one of the most highly anticipated culture books of 2018 by authors Adam Fridman and Hank Ostholthoff. The Science of Story will be released on Wednesday, March 7 and is available to purchase on Amazon.

The Science of Story is a compelling book that focuses on two main ideas: brands are a reflection of culture, and culture is a result of purpose that inspires, values that guide, and habits that define the organization. Authors Adam and Hank interviewed over 500 leaders across various industries, in pursuit of understanding how purpose, values, and habits transform organizations.

Following these interviews, a framework was developed in order to help companies understand what matters most: their people. This framework, which has been successful for companies of all sizes and across industries, is based on compelling quantitative and qualitative data.

Throughout the book, readers will find real-life examples of companies pursuing purpose and others who are profit-focused, research based in company culture and positive psychology, and case studies to drive home the principles outlined throughout the book.

If you’re interested in becoming a culture leader in your organization, The Science of Story is available for purchase at Amazon in print for $19.95 or Kindle for $0.99.

What People are Saying:

“The Science of Story provides a clear and compelling playbook for your tribe to unlock inspiring purpose, guiding values and culture deining habits.” - Scot Webster, SVP Operations, UL

"Storytelling is the fundamental power of brands. It is the purest medium to illustrate values, creativity, and diversity of thought, but to do it right, companies must be unapologetic about who they are and think forward to build something iconic. Being known is easy. Being relevant is hard, and ultimately, what matters.” - Linda Boff, CMO, GE

“What more human act is there than the act of storytelling? From those who have complete command of the art and science of this most-human of activities, this is a must read for understanding the intersection of the story and the purpose driven life.” - Adam J. Hecktman, Director of Technology & Civic Innovation, Microsoft

“Adam and Hank have offered a way forward in this book for every leader and every organization that aspires to create great results by engaging their people, living their purpose, and telling their story.” - Pamela Stroko, Vice President, HCM Transformation & Thought Leadership, Oracle Corporation

“With The Science of Story, leaders can learn how to connect with their employees, customers, and stakeholders in the most powerful way available to inspire action. To build something greater than themselves. To bend the curve. One great story at a time.” - Billy Banks, Associate Director, The Garage at Northwestern University

Are you brave enough to embark on your organization's transformation journey?


About the Authors

Adam Fridman is a seasoned entrepreneur, startup veteran and founder of digital marketing agency Mabbly, who believes that exceptional cultures happen when people pursue purpose together. As the co-author of The Science of Story, creator of ProHabits, and a contributor at Inc., Adam inspires organizations to transform and create more engaged cultures through supporting their people’s personal and professional growth.

Hank Ostholthoff is one of Chicago's innovative millennial CEOs. He started his career working in international business, global market development, and management consulting. Over the last decade, he has helped propel and progress many organizations forward from venture-backed businesses to the Fortune 500. He was one of the first members of the world’s largest technology incubator, 1871. Today, he leads Mabbly's daily operations and serves as a Founder of ProHabits. Under his leadership, Mabbly has grown into the 238th fastest growing company in the United States according to INC Magazine.

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