THINKWARE Re-Imagines Dash Cams with its New 2018 Line-up

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THINKWARE has re-imagined the dash cam market through their new product line. In consideration of the market trajectory, THINKWARE is poised to broaden their product category beyond dash cams.

THINKWARE 2018 Lineup

The global market and demand for dash cams have been rapidly expanding. THINKWARE plans to develop new products to encompass a broader market.

THINKWARE, the world leading dash cam company, has reimagined the dash cam market by introducing innovative applications of technology. They first introduced their new product line-up at the 2018 CES. THINKWARE has been participating in said global exhibition for 7 years and has introduced technological breakthroughs as well as innovations, receiving recognition by being nominated an honouree for the 2017 CES Innovation Award.

There has been a significant global trend of tech brands expanding to include the lifestyle category by appealing to consumers on an increasingly personal level. This year, in consideration of the market trajectory, THINKWARE is poised to broaden their product category beyond dash cams. This decision will give THINKWARE more opportunities to assert their capabilities in the global market.

THINKWARE’s showcased 2018 line-up was representatively more diverse and advanced in terms of their capabilities. The new products were first introduced in January, during the 2018 CES. Besides showcasing their existing products, THINKWARE exhibited 5 new products; “Planar,” life cam, “M1,” motorcycle cam, the “ADAS device”, along with the new models, “F200”, and “F70.” The life cam, motorcycle cam and ADAS device are currently in the prototype phase and are undergoing further development for future release. The “F70” and “F200” are planned to be released this year for consumer purchase.

THINKWARE plans to increase sales in the UK market through various activities that are not limited to exhibitions and creating new B2B and B2C distribution channels. THINKWARE is set to enter the CV Show Birmingham in April, the London Motor Show in May, and Automechanika Birmingham in June.

A spokesperson from THINKWARE stated, “The global market and demand for dash cams have been rapidly expanding. As the importance and utility of these products have increased over the years, THINKWARE has continued to expand its reputation and sales with its advanced technology and product features. Furthermore, we have opened various social media channels such as Facebook in order to better communicate and engage consumers. This year, the company plans to develop new products to encompass a broader market as well as tailoring to the needs as dictated by local and global market trends. Besides our product line expansion, we are still developing already distributed models to ensure the best quality we can offer. We will showcase these new products by participating in not only global but local exhibitions as well.”

About THINKWARE:    
The Global IT Corporation THINKWARE was founded in Korea in 1997. Through consistent research and development in the field of smart car technology, THINKWARE has established itself as the market leader in various sectors such as dash cams, electronic maps, navigation, mobile applications, and tablet PCs.

Spearheading the competition with world-class image processing technologies and intuitive, user-friendly interface, THINKWARE debuted in the US market in 2014. THINKWARE has confirmed it will be exporting its dash cam lines into 17 other countries including US, Canada, UK, and Japan.

THINKWARE has continued to astound the industry with their world-class dash cam lines during their presence at global exhibitions like CES, SEMA, and The Gadget Show Live. For 2017 CES, the world’s largest consumer electronics show, THINKWARE received the Innovation Award of the Year for excellence in technology and design. The company has also received the IF Design Award and IDEA Award Finalist in 2017, as well as the Red Dot Design Award in 2017.

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Felix Yu

Scott Oh