ShooWin, Inc. Announces David Lane as Chief Executive Officer

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With its new CEO, ShooWin is on track for its biggest year, offering reservations on almost every professional and college playoff and championship game.

David Lane Named CEO of ShooWin

ShooWin is well positioned and has assembled a highly experienced team to rapidly grow the business across all professional and collegiate sports in both the U.S. and international market.

ShooWin, Inc., a New York based online ticketing marketplace that lets fans buy guaranteed reservations to the biggest games in sports, is pleased to announce David Lane as Chief Executive Officer. Lane, who joined ShooWin in 2017, succeeds Brisa Trinchero who will remain as Chairman of the Board.

“The company is thrilled to have David shape and lead ShooWin as we navigate through the evolving landscape of online ticketing,” said Brisa Trinchero. “David has a proven track record of growing companies with unique offerings in well established industries. This is exactly what is needed in order for ShooWin to rapidly expand and meet consumer demands.”

Lane comes to ShooWin with more than twenty years of C-level experience and leading business units with a number of well-known sports and media businesses such as FanDuel, TouchTunes, and Outfront (Formerly CBS Outdoor).

“All sports fans experience the outrageous costs and limited access to tickets to see their favorite teams in the biggest games. Over the past two years ShooWin has been giving its customers playoff and championship tickets at face value. We are well positioned and have assembled a highly experienced team to rapidly grow this business across all professional and collegiate sports in both the U.S. and international markets” says Lane.

This week, ShooWin opened up four new markets to sports fans: NCAA Final Four, NBA Finals, NHL Stanley Cup, and 2019 CFP National Championship. Each market gives sports fans the ability to experience the access given to ‘insiders’ and brokers, while providing ancillary benefits that counter the fleecing from the secondary market.

The ticketing industry has seen significant technological advances in recent years. Today, most venues have moved to an all-digital approach. These changes, coupled with trends pointing to consumers spending their discretionary income on experiences rather than products, has prompted Lane and his team to revise its branding and go-to-market strategy.

“We’ve been extremely productive in developing an entirely new marketing strategy, affiliate program, and redesigning our website. In addition, we’ve aligned the organization with industry leaders to ensure our customers receive the best experience possible. I am extremely excited about what the future holds for ShooWin,” says Lane.

About ShooWin. ShooWin's proprietary reservation marketplace gives sports fans access to buy and sell ShooWin reservations and lock in competitively priced tickets to high demand events (that usually cost a fortune on the secondary market). ShooWin has partnered with major sports brands including the College Football Playoff, Big Ten Conference, Allstate Sugar Bowl, Atlantic Coast Conference, and the Milwaukee Bucks to provide reservation markets for fans across a wide range of sports and events. For more information visit

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