The Pink Lily Boutique Marks Its Fourth Year in Business, Surpasses Milestone of More Than $50 Million in Sales

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The young business, entirely self-funded and run by husband and wife co-founders Chris and Tori Gerbig, has shipped more than 1.5 Million products since the business began in 2014

The Pink Lily Boutique

"We have focused on catering to women who are seeking bright, colorful, upbeat, trend-driven styles at an affordable price, and I look forward to keeping our fans engaged as we further expand our reach, presence and offerings," says Co-Founder & CEO Tori Gerbig.

Online fashion retailer, The Pink Lily Boutique, is marking four years in business by surpassing the growth milestone of more than $50 million in sales. The company currently employs nearly 50 people, ships more than 1,000 products each day and has delivered more than 1.5 million products since the business began in 2014. Pink Lily recently announced plans to double the footprint of their fulfillment center in Bowling Green, KY to more than 50,000 square feet of office and industrial space, while investing $4.6 million and creating up to 56 new jobs over the next five years.

The young business has been entirely self-funded and is run by husband and wife co-founders, Chris and Tori Gerbig. Together, they combined Chris’s business operations and finance skills with Tori’s sales and social media expertise to create one of the fastest growing online fashion retailers, with annual sales surpassing $15.5 million.

"The reaction to the Pink Lily brand has been astounding," says Chris Gerbig, Co-Founder and President. "We plan to continue supporting rapid growth for the Pink Lily brand through reinvestment, an improved fulfillment center, a growing team and ongoing engagement with the millions of customers who seek to be a part of the Pink Lily lifestyle."

"We have always had big plans for Pink Lily, but we continue to surpass our goals," says Tori Gerbig, Co-Founder and CEO. "We have focused on catering to women who are seeking bright, colorful, upbeat, trend-driven styles at an affordable price, and I look forward to keeping our fans engaged as we further expand our reach, presence and offerings. We are humbled by the reaction to Pink Lily and are enthusiastic about what is yet to come."

The company expanded beyond just e-commerce in Spring 2017 by opening its flagship brick-and-mortar location on Scottsville Road in Bowling Green. Their products have evolved from women’s and children’s clothing to also include a custom design department where monogrammed items, embroidery, vinyl designs and screen-printed shirts are available for order.

Pink Lily’s strong business strategy has always focused on social media, leveraging digital tactics on Instagram and Facebook to generate viral growth. Their followers are engaged in sharing Pink Lily’s content, voting for new looks that the website should carry, participating in contests and creating user-generated content that may be featured on Pink Lily’s homepage with the hashtag #pinklilystyle.

Future plans for the company include the development of a Pink Lily branded line, to be sold exclusively under the brand’s umbrella and the launch later this year of sister e-commerce business, LeisureTees.com, specializing in graphic tees for men, women and children.

About Pink Lily:
Pink Lily is one of the fastest-growing online fashion retailers in America, featuring a wide assortment of colorful and trend-driven women’s clothing, shoes, swimwear and accessories. Pink Lily ships more than 1,000 orders each day and has delivered more than 1.5 million products to customers since the shop opened to customers in 2014. In 2017 the company opened its first brick-and-mortar retail location in Bowling Green, KY where Pink Lily is based and led by husband and wife co-founders Chris and Tori Gerbig.

Please visit http://www.pinklily.com, http://www.instagram.com/thepinklilyboutique, http://www.instagram.com/torigerbig, and https://www.facebook.com/thepinklilyboutique/, where Pink Lily discloses additional information about the Company, its business and its results of operations.

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Suki Mulberg Altamirano
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