AdSpruce Places the User at the Forefront of the Adtech Revolution

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Continuing with its "user-first" philosophy, AdSpruce has revealed an updated line-up of ad spots that offer a faster, focused and friendlier ad experience.

Built on AdSpruce's creative studio technology and ad server via a proprietary, made-for-mobile delivery platform, the updated ad line-up provides new features and functions based on industry research and consumer feedback in order to provide a truly user-first advertising experience.

The improvements come as many in the ad industry battle against the growing adoption of ad blocking technology, with consumers citing low quality and intrusive ad experiences as the primary reason for using ad blockers. This in turn creates a massive problem for publishers and content owners who, according to a 2016 report by Juniper Research, are predicted to lose $27 billion in ad revenue by 2020 globally.

Bad adverts can be a problem for users, if an ad had been poorly created, poorly optimised or poorly delivered, then users face unwelcome and bad experiences. With ads that have slow load times and high data usage because they have not been optimised for the mobile web and ads that have been so badly designed they leave an unpleasant experience with the user. This is potentially damaging for both the publisher and advertising brand's image.

Ian Mullins, AdSpruce CEO, said, “Delivering engaging ad experiences across 15,000 different mobile devices in low bandwidth environments has been our philosophy since day 1. New standards from IAB and the Better Ads Coalition are a good thing for the industry. We focus on emerging markets where ad experiences and brand love varies wildly across countries. Better ads globally that engage users and deliver better value to all parts of the value chain is the ultimate goal.”

AdSpruce looks to solve these problems of poor ads by offering better ads, for the publisher and user. The AdSpruce HTML5 Ad studio only creates ad types of the highest quality standards, and are delivered with the users experience in mind. Every advert that is served is optimised for the device it is shown on.

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About AdSpruce

AdSpruce provides software and services for publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house developed ad serving technology, audience data and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.

Differentiated by direct agency partnerships and proprietary rich-media programmatic technology and an ad serving platform that can deliver interactive video ads to more than twice as many mobile devices as its nearest competitor enables AdSpruce to connect with audiences that no other ad tech company can reach. From low bandwidth feature phones in emerging markets such as Vietnam, Indonesia, India and Brazil to 4G smartphones in New York, London and Singapore, AdSpruce delivers the highest possible video quality and beautiful rich-media advertising experiences.

AdSpruce delivers the best-quality user experience on any device, anywhere.
With the mobile web audiences more than twice as large as in-app audiences and growing faster (Morgan Stanley AdSpruce focuses on delivering the best possible ad experience across all mobile browsers, operating systems, screens and bandwidths. The technical challenges are significantly more complex than apps but AdSpruce pivoted out of Yamgo TV, a pioneer in streaming ad funded content to feature phones in Asia. This 10-year track record in delivering video to phones places the company in a strong position to continuing delivering value to advertisers, publishers and most importantly users.

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Daniel Horgan
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