IRVINE, Calif. (PRWEB) March 15, 2018
Pramod Kunju, nicknamed "Data Guru" is an authority on Data and Analytics. In this groundbreaking book, Pramod Kunju challenges the traditional methods of customer relationship management. Based on the principles of Big data and Artificial Intelligence, this book uncovers a novel approach to attracting and retaining customers.
Companies of all sizes have struggled with attracting and retaining customers. In fact, Customer relationship management (CRM), as a concept that gained prominence in early 2000. However, while CRM has increased the ability to gather more information about each customer, it still falls short.
One thing we know is that each customer wants to be treated as if he or she is the only customer of a company. What if the companies obliged and did just that - treat each customer as if he or she is its only customer? Pramod Kunju makes the case that this is indeed possible with the right use of Big data and Artificial Intelligence.
Big data and Artificial Intelligence are two technological revolutions that are taking the world by storm these days. Companies are starting to recognize that they can no longer rely on traditional marketing strategies. They have to better understand their current customers and focus the majority of their marketing energy on retention.
Companies are no longer dependent on subsets of data to conduct analyses. They now combine Big data, Artificial Intelligence algorithms, and computing power to produce a range of business benefits from real-time consumer credit approval to new product offers.
Artificial Intelligence is complex in nature and it presents a very real opportunity for businesses. It powers enterprise and consumer platforms, apps and interfaces that make life easier, makes businesses more efficient and everything more informed. With Artificial Intelligence, businesses can be more productive.
If you would like to learn about attracting and retaining your customers the new, right away, “The Only Customer” is for you. It doesn't matter what size your company is.