The new leadership team will guide the seamless and efficient integration of two of the nation's leading homebuilders.
PALM BEACH GARDENS, Fla. (PRWEB) March 12, 2018
Lennar Palm Atlantic Division announced its new senior leadership team today, following the recent $9.3 billion merger deal between Miami-based Lennar Corporation and Virginia-based CalAtlantic Group - a strategic combination that led to Lennar reclaiming its top spot as the nation's largest home builder. The new executives joining the division as a result of the merger include Division President Dan Grosswald, Vice President of Purchasing and Design Steven Dassa, Vice President of Field Operations Scott Harala, and Vice President of Sales and Marketing Chris Leimbach. Together, they have an average of 20 years of wide-ranging homebuilding expertise and proven track-records of accomplishment in South Florida and nationwide.
As Division President, Dan Grosswald has more than 30 years of experience serving in executive leadership roles. He has worked in every facet of the real estate industry, from homebuilding to acquisitions to construction management. Throughout his career, he has earned a reputation for delivering results by leading and motivating teams committed to delivering homes that exceed expectations and create lifelong customer loyalty.
Vice President of Purchasing and Design Steven Dassa has been directly responsible for the Purchasing and Design Studio leadership roles for national homebuilders since his start with Toll Brothers in 1999. This includes developing, negotiating and executing related comprehensive homebuilding strategies, focused on delivering quality, on behalf of Standard Pacific Homes and others.
For more than two decades, Vice President of Field Operations Scott Harala has been a recognized leader in homebuilding field operations in South Florida. Previously, he served in leadership roles for Kolter Homes and Toll Brothers, managing homebuilding operations. Scott is a Florida Certified General Contractor with an ingrained understanding of construction strategies, implementation and services.
Vice President of Sales and Marketing Chris Leimbach has a more than 15-year track-record of building, developing and leading high-performing teams serving a wide variety of homebuyer market segments. His experience spans from large-scale master-planned developments to highly specified new homes in established neighborhoods. He previously served in key leadership positions for SummerHill Homes and PulteGroup.
"The new leadership team will guide the seamless and efficient integration of two of the nation's leading homebuilders," said Dan Grosswald, Lennar Palm Atlantic Division President. "Our goal is to continue to deliver the high quality, top-of-the-line amenities and services and attention to detail, that generations of homebuyers in this region have come to expect from both Lennar and CalAtlantic."
The merger deal between Lennar and CalAtlantic means that Lennar will own or control approximately 250,000 home sites in 1,300 residential communities within 49 markets across 21 states. Lennar delivered 29,394 single-family homes and CalAtlantic delivered 14,602 single-family homes in the most recent fiscal year. Both companies also provide mortgage financing, title insurance and closing services to buyers of homes they build and to others.
Lennar Corporation, founded in 1954, is one of the nation's largest builders of quality homes for all generations. The Company builds affordable, move-up and retirement homes primarily under the Lennar brand name. Lennar's Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of the Company's homes and others. Lennar's Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar's Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about the Company may be obtained at the "Investor Relations" section of the Company's website, http://www.lennar.com.