McDivitt Law Firm Begins Using a Frog in Advertising

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Marketing effort aims at helping people remember the McDivitt name

The McDivitt frog is intended to help people remember the name of the firm. Because "McDivitt" sounds a lot like "ribbit".

Introducing the McDivitt Law Firm Frog

It is our mission and our purpose to help our clients rebuild their lives. And I’m proud that we have a firm that can accomplish that every day for the people who choose us to represent them.

In an effort to stand out from a crowded field of Colorado-based personal injury attorneys, McDivitt Law Firm has launched a frog at the end of its ads to say, “McDivitt” (instead of “ribbit”). The firm’s owners hope this will help Coloradans hurt in an auto accident remember who to call when they have questions about their injuries and their rights.

“McDivitt is not a common name,” said Mike McDivitt, attorney and CEO of McDivitt Law Firm. “While it’s second nature to me, and to those clients who have had great success using our services, it can sound foreign to someone who hasn’t heard it before. And if you don’t hear a name or say a name repeatedly, it can be hard to remember who to call when you need help.”

Colorado airwaves are filled with ads for PI attorneys. McDivitt prides itself on standing out by using personalized customer service for its clients, while providing a vast amount of experience and knowledge to help clients get the compensation and attention they deserve following an accident.

“Daily, we see the devastation that auto accidents or workplace injuries cause to our clients and their families,” said David McDivitt, attorney and COO of McDivitt Law Firm. “It is our mission and our purpose to help our clients rebuild their lives. I’m proud that we have a firm that can accomplish this mission every day for the people who choose us to represent them.”

McDivitt Law Firm is a family owned firm that has been operating in Colorado for more than 25 years. Its attorneys and legal specialists are dedicated to ensuring its clients are well-informed, and fiercely represented. The firm works on a contingency fee basis, which means there are no out-of-pocket costs to hire the firm, and no money is owed until McDivitt settles the case.

“We hope the frog helps people remember us and our name,” said Mike McDivitt. “We are a firm dedicated to representing everyone in Colorado, and I’m determined to make sure everyone knows who we are.”

The firm’s new tagline, “Tricky to say. Easy to call.”, rolled out along with the animation of the frog. The effort is intended to poke fun at the unusual firm name, while emphasizing that reaching out to the firm is easy and immediately takes a load off people who have been through a traumatic experience.

McDivitt Law Firm has five offices throughout Colorado: two in Colorado Springs, one in Aurora, one in Denver, and one in Pueblo. The team is made up of nearly 80 attorneys and team members. The family-owned firm has been operating since 1992, when it was established by Mike McDivitt and his wife Karen. McDivitt Law Firm also maintains several community outreach efforts through McDivitt Makes a Difference.

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Lisa Bush

Karen Waldon
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