The Korean-Mexican fusion cuisine phenomenon, which can be attributed to Roy Choi’s launching of his Kogi BBQ truck...has taken on a life of its own. Tapatío Ramen is an extension and direct representation of the continuing fusion trend. This new product is a nod to that trend’s Los Angeles roots.
CYPRESS, Calif. (PRWEB) March 20, 2018
Tapatío Ramen (http://www.tapatioramen.com), a new-to-the-marketplace instant ramen noodle bowl product featuring Tapatío Hot Sauce, has begun an initial West Coast release of the product line’s first three flavors: Original, Chicken, and Beef. The new food items, now available in select Southern California retail locations, will soon be launching nationwide and online, with a fourth flavor – Shrimp – scheduled to launch in the second half of 2018.
The two Los Angeles-based, family-run businesses behind the new fusion-inspired product mashup, created the Tapatío Ramen product in part, due to the continuing, global rise in popularity of ramen dishes and products. Tapatío’s own Dolores McCoy, daughter of Tapatío founder Jose-Luis Saavedra Sr., was one of the two female driving forces behind the food project, while Carol Choi of United Exchange Corp. (“UEC”), the product’s licensing partner, helped ferry the line to market.
“We realized an opportunity in the food market after witnessing the trend of consumers adding hot sauce to their instant ramen cups. So we decided to join forces, combining the Saavedra family’s legendary hot sauce background, with the Choi family’s inherent ramen expertise. Per capita, South Koreans consume the most ramen noodles in the world,” explained Carol Choi, Founder of United Exchange Corporation.
Choi continued, “The Korean-Mexican fusion cuisine phenomenon – which can certainly be attributed to Roy Choi’s launching of his Kogi BBQ truck in Los Angeles, in 2008 – has taken on a life of its own. Tapatío Ramen is an extension of, and direct representation of, the continuing fusion trend. This new product, and the collaboration between these two families, is a nod to that trend’s Los Angeles roots.”
The Tapatío Hot Sauce company will be celebrating its 47th anniversary of founding this year, while UEC will mark 25 years in business. Founded by Carol Choi, UEC started with a line-up of soap and bandages. Today, Carol and her husband, Eugene, have constructed an impressive array of products comprised of health, beauty and food items.
Tapatío Ramen is currently available in select retail locations in California. An updated listing of retailers is available on the brand’s web site (http://www.tapatioramen.com), and an e-commerce platform for on-line product purchases is in the works.
More information is available at: http://www.tapatioramen.com. To reach the company (UEC) directly, please call 1.562.977.4500.
For further information about Tapatío Ramen, or to request samples for review, please contact Anna Ferguson-Sparks, Stiletto Marketing, at 1.877.327.2656 or info [at] stilettomarketing [dot] com.
About United Exchange Corporation
United Exchange Corporation, headquartered on the border of Los Angeles and Orange Counties, is a privately-held, minority owned company (Certified Women’s Business Enterprise; WBENC). Established in 1993, the company has been providing health, beauty, personal and household care products to retailers throughout the world for more than 20 years. United Exchange partners with state-of-the-art manufacturing facilities domestically and overseas, to bring innovation and technology to their customers. With three domestic distribution centers throughout the country, an office in South Korea and partners overseas, United Exchange provides a speedy and efficient turnkey solution for consumer packaged goods needs.