Magnani and CableLabs Share Narrative-Based Innovation Process at R&D Innovation Summit

Share Article

Magnani, a Chicago-based experience design and strategy firm, is joined by client, CableLabs, to present at the R&D Innovation Summit in Chicago—on March 21, 2018 at 11:30 a.m. The R&D Innovation Summit brings together leaders across various industries to share their expertise.

News Image
Through our collaboration with CableLabs, we are finding new ways to address business challenges and deliver actionable results.

Magnani, a Chicago-based experience design and strategy firm, is joined by client, CableLabs, to present at the R&D Innovation Summit in Chicago—on March 21, 2018 at 11:30 a.m. The R&D Innovation Summit brings together leaders across various industries to share their expertise.

The presentation, Narrative-Based Innovation (Heroic Innovation), features Anju Ahuja, VP Market Development and Product Management at CableLabs, an innovation lab for the global cable industry. In addition, Christy Hogan Hutchinson, VP Strategy & Account Planning at Magnani, joins Ahuja to share the firm’s perspective on using the voice of the customer combined with futurecasting to create transformational customer experiences and uncover new business opportunities.

“Using narrative-based strategies is integral to our innovation process at CableLabs,” said Ahuja. “Together, through our work with Magnani, we are highlighting our progress in integrating emerging technologies in AR/VR/MR, AI, security and wireless while sharing our story of innovation with current and prospective customers to improve the end user experience.”

Summary:
Applying the elements of storytelling can improve the innovation process in important and unexpected ways. Magnani and CableLabs share:

  • How futurecasting contributes to the innovation process.
  • The importance of using narrative storytelling frameworks, joined with user insights, market dynamics, product development and design, and segmentation analysis to bring product and service ideas to life in a way that inspires the full innovation team.
  • Practical do’s and don’ts in implementing narrative-based innovation techniques.

“We help solve clients' business challenges by translating research, market trends and business data into new ways of viewing difficult problems,” said Magnani’s Hutchinson. “Through our collaboration with CableLabs, we are finding new ways to address business challenges and deliver actionable results.”

About Magnani

Magnani is an experience design and strategy firm in Chicago that helps companies create innovative customer experiences that deliver long-term competitive market advantages. Magnani envisions, designs, tests, refines and launches product, service and market experiences that redefine expectations of what’s possible. Since 1985, Magnani has made it easier for marketers in highly technical and complex businesses to deliver the most effective and engaging brand experiences. For more information, visit https://www.magnani.com/

About CableLabs
The market development and product management team at CableLabs—the innovation lab for the global cable industry—partners across ecosystems to innovate new technologies and networking capabilities for advanced communications and media experiences. For more information, please visit http://www.cablelabs.com/MDPM.

For nearly 30 years, CableLabs has been at the forefront of innovation, transforming how humans, communities and industries connect. Dating back to the launch of HFC in 1992 to the start of DOCSIS® in 1994, CableLabs has directly impacted the landscape of tomorrow. With its in-house R&D teams and innovation teams, as well as its ecosystem of partners from both inside and outside the cable industry, CableLabs works with academia, government, vendor ecosystem and beyond to grow the communities of tomorrow. The goal is to create a future that is more useful, more connected and more global, by repeatedly pushing the forefront of innovation, transforming concepts and impossibilities into practical and adoptable everyday uses. For more information, please visit http://www.cablelabs.com.

About the R&D Summit
The R&D Innovation Summit brings together leaders across various industries to share their expertise. This enriching event provides innovators with tools and strategies to implement successful R&D, develop innovation programs, support your company’s future development and foster growth in the industry. More information can be found here: https://theinnovationenterprise.com/summits/r-d-innovation-summit-2018-chicago/

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shonne Ehrhardt
Shonne Fegan-Ehrhardt, APR
+1 (847) 962-9879
Email >
Visit website