4AS, IAB Education Foundation, Dentsu Aegis Network, Twitter and Wunderman Join Inclusion and Diversity Accountability Consortium (IDAC)

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Marketing and Media’s First, Measurement-Based Inclusion Initiative – Launched by She Runs It™ and Diversity Best Practices – Gains Momentum

IDAC was built on the principle that what gets measured, gets done.

The marketing and media industry’s first measurement-based, diversity and inclusion initiative has added two industry organizations and three additional companies to its growing partner roster. The Inclusion and Diversity Accountability Consortium (IDAC), founded by She Runs It™ and Diversity Best Practices as a quantitative call-to-action, has gained the support of 4As, IAB Education Foundation, Denstu Aegis Network, Twitter and Wunderman, who share a commitment to transform the industry into one that reflects the broader population in its composition.

The inaugural IDAC partners include Blue 449, DigitasLBi, The Estée Lauder Companies, Fullscreen, GroupM, KBS, Leo Burnett, L'Oréal USA, Publicis Communications, SapientRazorfish, Starcom USA and Unilever.

Launched in December 2017, IDAC seeks to produce measurable results by requiring consortium participants commit to three key actions:

  •     Participate in the DBP Inclusion Index, administered by Diversity Best Practices and the Working Mother Research Institute. The DBP Inclusion Index is a benchmarking tool created to drive change and help organizations accelerate progress in achieving diversity.
  •     Attend quarterly roundtable discussions specifically organized to confront and conquer nagging challenges that prohibit progress. IDAC hosted its first roundtable on Friday, February 16 in New York. The focus was on measurement and participants surfaced ideas and solutions to overcome corporate reluctance to share hard data related to diversity.
  •     Serve as industry models by activating policies and programs designed to recruit, retain and advance diverse talent.

“IDAC was built on the principle that ‘what gets measured gets done,’ and we know that our membership – the agencies that comprise the marketing and communications industry – are eager to achieve a more diverse workforce and workplace,” said Marla Kaplowitz, 4A's President and Chief Executive Officer. “Because it is underpinned by data, and accelerated through action and dialogue, we believe that IDAC will help empower our member companies to continue making progress to achieve these goals.”

“Our goal is to remove all barriers to progress, which is why participation in IDAC, including the application process for the DBP Inclusion Index, are free to all consortium members and partners,” said Lynn Branigan, CEO and President of She Runs It. “We welcome and encourage agencies, brand marketers, publishers, PR agencies, martech companies and media content provers to join this movement.”

The IDAC Consortium is open to all industry executives who are willing to commit to the obligations, including the benchmarking research, the roundtable discussions and the corporate practices and policies. Interested leaders can get more information or join the movement by sending an email to IDAC@sherunsit.org, or logging into sherunsit.org/IDAC. The 2018 DBP Inclusion Index application process closes on March 16. The second IDAC roundtable is scheduled for April 13 in NYC. A third session will be held on May 17 in Chicago.

About She Runs It
Founded in 1912 as Advertising Women of New York (formerly AWNY), She Runs It is a not-for-profit organization that exists to pave the way for more women to lead at every level of marketing and media. With chapters in New York and Chicago, membership stands at over 2,500 women, men and corporate alliance partners. To learn more about She Runs It, visit Sherunsit.org.

About Diversity Best Practices
Diversity Best Practices, a division of Working Mother Media, is the preeminent organization for mid to large size organizational diversity thought leaders to share best practices and develop innovative solutions for culture change. Through research, resources, benchmarking, consultative services, publications and events, Diversity Best Practices offers organizational members information and strategies on how to implement, grow, measure and create first-in-class diversity programs.

For additional quotes from new IDAC Consortium Members, contact Cheri Carpenter.

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Cheri Carpenter
She Runs It
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