MiNT Advertising Selected as Hotels.com Creative Agency for Gift Card Program

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MiNT Advertising Will Provide Branding, Messaging and Creative Direction to Hotels.com for Growing Gift Card Program

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With Mint Advertising helping us develop creative branding and design for the program, Hotels.com is well positioned to become the leading travel-related gift card choice for incentive programs," said Todd Tomlin, Global Head of Gift Cards for Hotels.com brand.

MiNT Advertising was recently selected as the creative agency to develop the branding, messaging and creative direction for the gift card program for Hotels.com®, a leading online accommodation booking website.

Following a successful initial third-party carrier project, MiNT Advertising has been appointed to assist Hotels.com with the overall branding for the gift card program. The agency will be creating various physical and digital card designs and carriers for B2B and B2C uses. MiNT Advertising will also create assets for Hotels.com gift card landing pages and email communications.

“Our gift card team is excited to assist Hotels.com with messaging, creative and brand development for its growing program, and we are honored to be growing our relationship with Hotels.com,” says Eric Schoenfeld, MiNT Advertising CEO.

MiNT Advertising currently helps several national brands with their gift card programs, including branding and creative development for cards, carriers and emails for a variety of loyalty, rewards, employee and incentive programs.

"The explosive growth of our gift card program warranted agency partner expertise and support. With Mint Advertising helping us develop creative branding and design for the program, Hotels.com is well positioned to become the leading travel-related gift card choice for incentive programs," said Todd Tomlin, Global Head of Gift Cards for Hotels.com brand.

About MiNT Advertising
For 15 years, MiNT Advertising has been the unsung hero for many an internal marketing team, for everyone from startups to franchises and national corporations, providing award-winning marketing strategy, messaging and creative work. Truly a “full service” agency, our in-house expertise includes gift card programs, social campaigns, B2B marketing, display and digital advertising, branding strategy and public relations. To learn more, visit mintadvertising.com or call 908-238-1500.

About Hotels.com® (or Hotels.comTM)
Hotels.com is the place to go if you’re looking for a place to stay. We really love travel and we know you do too. That’s why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, Hotels.com has it all. So, whether you’re looking for value in Vegas, treehouses in Thailand or villas in Venezuela, it’s all just a click away. And with our “Reward-winning” loyalty program you earn free* nights while you sleep and get access to instant savings like Secret Prices…what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it’s been downloaded more than 60 million times, you can be sure to find the perfect place for you.

*Free night does not include taxes and fees.

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Sheri Wachenheim
@Mint_Adv
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