Muscleology Announces Q1 Progress Report

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Rebranding Success Leads to Global Expansion in Latin America and Middle East

Muscleology Sports Nutrition now entering its 15th year of excellence in business serving their loyal customers has hit the ground running in 2018 on a mission. A fresh new look and rebranding along with a strong digital media campaign featuring new fitness personalities has dramatically increased global interest for Muscleology's science based products developed to support all active lifestyles.

One of several noteworthy milestones has been the signing of veteran Health & Fitness Expert Joe Pavlik as Chief Muscleologist last fall. Pavlik has led the company's new "Science of Muscle" educational movement through a series of 'Muscleology 101" informative social media videos, seminars, workshops and live online discussions with customers and various fitness personalities.

A long-time trusted advocate of the Muscleology brand, Pavlik has propelled the company to reach new demographics in the growing health and fitness sector including Women's Fitness, Senior Fitness, Youth Athletics and internationally. According to Pavlik "Muscleology is one of the best kept secrets in the world of sports nutrition, offering something for everyone at every fitness level from novice to professional. In an industry plagued by consumer confusion, Muscleology strives to be the educated consumers trusted choice for core foundation nutritional products to support overall improvements performance, recovery and health."

In recent months Muscleology has been very well received internationally and quickly gaining immense popularity notably in Latin America and the Middle East. Driven by this rapid demand, Muscleology has continued their global expansion by opening up new retailers and distributors in several countries including India, Pakistan, Guatemala, Panama, Colombia and Honduras.

From February 16-18th Muscleology exhibited for the 3rd consecutive year at Expo Fitness in Medellin, Colombia, the largest sports, wellness and business expo in Latin America. Team Muscleology Latin fitness personalities have contributed to the increased awareness for Muscleology in South America and influenced the brands success. Two noteworthy Muscleology ambassadors include Celebrity Trainer and Weight Loss Expert Jose Fernandez and Latin Reality TV Star and fitness model Paola Usme. This dynamic duo was in attendance at Expo Fitness held at The Plaza Mayor in Medellin to meet Muscleology fans, take photo's, sign autographs and answer questions about supplements, diet and exercise.

Muscleology customers and distributors have come to expect the best, as Muscleology, has earned a reputation for delivering the highest level of product quality and purity. Several new product innovations in 2018 have expanded Muscleology's product offering for an even wider variety of nutritional ammunition to team up with flagship formulas MYOFIBER All-in-One Digestive Health Formula, REDTEST Natural Testosterone Amplifier, SLEDGEHAMMER Pre-Training Formula and DPX CUTS Rapid Water Loss Formula.

New for 2018 is MASSOLOGY, a revolutionary clean weight gainer featuring patented CARB10, a new breakthrough low glycemic sustained release carbohydrate to help support those training for lean muscle gains. CARB10's low osmolality helps the compound pass through the stomach more quickly without bloating or a blood sugar spike. MASSOLOGY also features a 4:1 ratio of carbohydrates to protein with clean carbohydrates from brown rice and sweet potato without excess empty calories from sugar or refined carbohydrates to be one of the cleanest weight gain formulas ever developed.

Another popular new item to debut in 2018 has been SUPER-8, a caffeine free, stevia sweetened sports performance drink delivering BCAA's, Glutamine and Electrolytes. It is recommended to active individuals and athletes that SUPER-8 be consumed before, during and after training to improve performance and recovery by supporting muscle building and hydration. Other new additions are DTOX, a full spectrum liver and kidney detoxifier and NITRO-UP (formerly NITRO-PRO), an all-natural stevia sweetened protein fortified with nitrogen retention co-factors and digestive enzymes for improved protein absorption with no bloating or stomach upset.

Muscleology also has several new product innovations set to launch this summer and at the 2018 Mr. Olympia Expo September 15-16th in Las Vegas this September and is also currently planning to attending the Dubai Muscle Show December 7-8th to connect with distributors and consumers in the Middle East.

About Muscleology Sports Nutrition - Your Performance...Our Passion!

Muscleology Sports Nutrition takes pride in being one of the pioneering companies in the dietary supplement and performance nutrition industry to remain focused on the science of muscle building, exercise performance and weight loss. Muscleology's mission is to continually develop innovative formulations with science driven, research proven ingredients while education consumers on healthy lifestyle practices.

To learn more about Muscleology Sports Nutrition please visit Muscleology.com.

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mushtaq hussain
@muscleology
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