Industry Experts Say Site Impact's Email Marketing is a Top Performing Channel in B2B Prospect Generation

Share Article

With the right approach to email marketing, B2B companies can effectively utilize email marketing strategies to drive in quality leads, revenue and website traffic.

Digital Marketing Agency

Digital Marketing Agency

Targeted email marketing remains one of the top, if not the top, channels in B2B digital marketing.

Email has long been the most direct, reliable resource for online marketing success and industry leaders say that it is still the top channel for recruiting prospects and customers. With the right approach to email marketing, B2B companies can effectively utilize email marketing strategies to drive in quality leads, revenue and website traffic.

According to digital marketing industry leaders, email marketing converts email-based prospecting into revenue. With a proper message and a thorough understanding of the target audience, email marketing can turn leads into clientele at an exceptional rate. Targeted communications are the key to this success, and opt-in email lists can play a big part in effectiveness of such campaigns.

Digital marketing expert Evan Weber, CEO of Experience Advertising, Inc, stated: “Targeted email marketing remains one of the top, if not the top, channels in B2B digital advertising. Leveraging third party, targeted email lists is a great way to generate targeted traffic and leads. SIte Impact is definitely leading this industry.”

With email marketing, prospects can be directed to engaging content and targeted communications, such as: whitepapers, recorded webinars, or demo signups, which means the material is going to someone who ultimately shows interest in the information, which then becomes a qualified sales lead. A long buying cycle can start from a single interesting email – and email advertising experts like Dan Lansman, President of Site Impact, know how important it is to hook the prospect from the very first interaction.

Site Impact is a multi-channel direct marketing company, led by President and Co-Founder Lansman, an internet marketing entrepreneur who had more than 15 years of experience in digital marketing prior to joining Site Impact stated, “Our clients are very happy with the level of service we provide, accompanied by lightning fast turnaround times. We have a very good retention rate with our email marketing clients because our campaigns have well above average performance metrics, with the ability to apply the results from one campaign to the next to improve performance over time. Targeting the right audience with the right message is how we attain successful campaigns for our clients.”

According to Site Impact, email advertising remains the top channel in B2B prospect marketing, and will continue to evolve as the most cost effective and efficient marketing technique for companies in the B2B industry.

Contact Site Impact today for more information. (info(at)siteimpact(dot)com / 954-982-7900)

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Erin Jacobs
Site Impact
+1 954-350-0366
Email >
Follow us on
Visit website