ProMax Now Offers All Features from the GM DTAP Suite of Data Integrations

Share Article

ProMax, a full front-end solution for automotive dealers, announces addition of General Motors Vehicle Locator Service and Vehicle Invoice Service features.

ProMax logo

Dealer Marketing Services, Inc., the makers of ProMax announced today that they have completed the integration of General Motors’ Vehicle Locator Service (VLS) and Vehicle Invoice Service (VIS) features into their ProMax software platform. GM franchise dealers that utilize ProMax can now directly access all GM DTAP (Dealer Technology Assistance Program) features from within ProMax and ProMax Mobile. Last year, ProMax added data integrations with GM Dealer Customer Data Exchange (DCDE) and Vehicle Pricing Service (VPS), and began participation in GM’s iMR Turnkey Vendor Program as a ‘Premium CRM’.

“We’re very excited to have completed all facets of GM DTAP and to be part of the General Motors Premium CRM Program” said ProMax CEO John Palmer. “DTAP is a valuable tool which enables data integration directly with GM, and the Premium CRM designation enables our dealers to take advantage of iMR funds to help cover the cost. These programs benefit everyone involved in the car-buying process, from OEM to vendor to dealer to customer.”

The GM Vehicle Locator Service (VLS) and Vehicle Invoice Service (VIS) enable users to find vehicles and vehicle information with ease, all from within the dealership’s ProMax system. Dealers can also find a certain vehicle at another dealership and access more GM-specific details about their inventory. Users can search by VIN, Stock #, or Year Make Model Style, and can narrow results with custom search filters for nearly every possible variable. From the search results, users can view reports, compare vehicles, and break down all the available options. Vehicle Invoice Service (VIS) builds on VLS and goes a step further, enabling the dealership to view the invoice and full production record of every vehicle.

ProMax has been leading the industry in automotive software for over 20 years and offers a complete solution for dealerships. From award-winning Desking and CRM modules, to industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, Direct Mail, Credit Reports and more, ProMax provides all the tools that dealerships need to succeed.

Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single-location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax and Dealer Marketing Services, Inc. at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shane Born
ProMax Unlimited
+1 800-322-9034 Ext: 118
Email >

Corby Swick
Visit website