Soft-Tex International Unveils Latest Bedding Technologies & Omnichannel Bed-in-a-Box Innovations during New York Home Fashions Week

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Soft-Tex showcases new collections of products & technologies including: Cool Coat Technology, SensorPEDIC 4 Seasons, Micro-Feather, and Wellness Collections. Highlights also include updated eCommerce assortments including new Restonic line, new marketing technologies & mattress-in-a-box innovations for omnichannel retail.

SensorPEDIC Cool Coat Pillow

SensorPEDIC Cool Coat Pillow

Soft-Tex International® is proud to showcase several new technologies for pillows, toppers, and mattress pads alongside new innovations for bed-in-a-box programs as part of New York Home Fashions Week.

New Technologies and Product Innovations

Cool Coat® Technology
The latest cooling innovation is Cool Coat® technology featured in a new collection of SensorPEDIC® branded pillows and toppers. Cool Coat® technology quickly dissipates heat through a new production process. Cool Coat® is a thin layer of cooling gel is applied to memory foam after the foam has cured.

4 Seasons Collection
Soft-Tex is pleased to unveil the SensorPEDIC® 4 Seasons Collection of reversible memory foam pillows, toppers, and mattress pads to help consumers better customize their sleep experience to sleep comfortably year-round.

All products in the 4 Seasons Collection feature cool fabrics on one side and a soft and warm Sherpa fabric on the other to provide two different comfort levels throughout the year.

Micro-Feather Collection
Also on display will be a new collection of quilless micro-feather bed pillows made with Soft-Tex’s proprietary Transcend™ memory foam offering a super soft, plush sleep experience.

Wellness Collection
The SensorPEDIC Wellness collection of products features pillows infused with copper and silver, materials known to resist certain bacterias.

This collection also features 4 scented pillows for an aromatherapeutic experience while sleeping. Scents include lavender, frankincense, peppermint, and eucalyptus.

Warming Products
SensorPEDIC’s new SensorSafe™ technology is featured in a new collection of warming blankets and mattress pads. SensorSafe™ prevents your warming products from overheating.

New Restonic Collection
Following Soft-Tex’s announcement last market of its exclusive top of bed licensing agreement with Restonic, Soft-Tex will showcase an extensive collection of Restonic® sleep products including four bed pillows and a 3” topper featuring plush & supportive Transcend™ memory foam.

Updated eCommerce Assortment & Digital Marketing Technologies

The Soft-Tex Digital Division will also showcase its updated, complete assortment of dropship ready pillows, mattress toppers, mattress pads, mattresses, mattress foundations, accessory pillows, mattress protection products, and bath mats.

The Digital team is also excited to highlight the launch of its Brand Ambassador Programs designed to connect Soft-Tex retail partners with high quality influencers and its end-to-end product experience management platform through Salsify.

Bed-in-a-Box Innovations for Omnichannel Retail
Soft-Tex is pleased to be showcasing highly customizable mattress-in-a-box programs designed to meet the challenges of omnichannel retail.

Soft-Tex Mattress-in-a-Box programs offer:
-mattresses made with CertiPUR-US® certified foams and infused with the latest cooling and comfort technologies
-access to Soft-Tex proprietary brands
-shipping & packaging innovations to optimize freight costs / customer experience
-customized in-store display materials for varying available store display space
-best-in-class dropship capabilities including support for in-store pickup programs.
-best-in-class digital assets, SEO optimized attributes for eCommerce

All products will be on display in Suite 1204 at Soft-Tex’s 230 Fifth Avenue showroom Sunday March 18th through March 22nd. For appointments please contact Showroom Manager Eric Hasper at ehasper(at)soft-tex(dot)com.

About Soft-Tex:
As one of America’s premier sleep product manufacturers, Soft-Tex International’s mission is to help consumers sleep comfortably and live better through innovative design. As the marketplace for sleep and home comfort products evolves, Soft-Tex meets the needs of omnichannel retailers by not only manufacturing products with leading-edge technologies, but also providing best-in-class physical and digital merchandising solutions.

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Eric Linn, VP of Marketing
@softtexintl
since: 06/2017
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Soft-Tex International
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Soft-Tex International, Inc

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