We are thrilled to be a part of the truly global Sotheby’s International Realty brand, through our active participation in sales and marketing within our network. Our commitment to excellence is well reflected in this incredible success that was reached in 2017.
KAMUELA, Hawaii (PRWEB) March 15, 2018
Sotheby’s International Realty Affiliates LLC reported that in 2017 its affiliated brokers and sales professionals achieved approximately $108 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand.
“In 2017 we witnessed the expansion of the global economy,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “The Sotheby’s International Realty® brand is in 69 countries worldwide, so we were well-positioned to both contribute to and benefit from that growth. The success of the global economy, coupled with our strategic goals, yielded outcomes better than we could have ever anticipated in 2017. We look forward to carrying that strength into the new year.”
On Hawai‘i Island, MacArthur Sotheby’s International Realty saw significant increases overall, resulting in a 25% rise in local and global business for 2017 – exceeding overall sales for the Big Island which showed an increase of 15% in 2017.
“Living in Hawai‘i, the most remote islands in the world, being connected to the rest of the nation and the world is powerful,” said Megan MacArthur, Partner and Executive VP of MacArthur Sotheby’s International Realty. “We are thrilled to be a part of the truly global Sotheby’s International Realty brand, through our active participation in sales and marketing within our network. Our commitment to excellence is well reflected in this incredible success that was reached in 2017.”
The Sotheby’s International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.
In the United States, the Sotheby’s International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand’s market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.
Outside the United States, the Sotheby’s International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata.
Reaching the Consumer
The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.
An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
“In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients.”
The Sotheby’s International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The WallStreet Journal “The Thousand” for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.
MacArthur Sotheby’s International Realty is proud to join the Sotheby’s International Realty brand’s affiliated companies and sales associates raising more than $500,000 USD for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand’s Global Networking Event, where affiliates of the Sotheby’s International Realty brand pledged funds for over 150 homes in just 32 hours.
About MacArthur Sotheby’s International Realty
For over 29 years, MacArthur Sotheby’s International Realty has served the Big Island of Hawaii as a boutique luxury real estate company offering the best in customer service, exclusive Sotheby’s International Realty marketing, advertising, and referral services designed to attract well-qualified, distinctive buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from MacArthur Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the company’s local website, bigislandreale.com.