Greenberg Traurig Participates in USC Intellectual Property Institute 2018 Event

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Greenberg Traurig is a returning sponsor of the USC Intellectual Property Institute 2018 Event. Marc H. Trachtenberg and Susan L. Heller are both participating.

Global law firm Greenberg Traurig, LLP’s Marc H. Trachtenberg, a shareholder in the firm’s Chicago office, will participate as a moderator at the USC Gould School of Law Intellectual Property Institute 2018 event, March 20, 2018. Susan L. Heller, co-managing shareholder of the firm’s Orange County office, chair of the Global Trademark & Brand Management Group, and co-chair of the firm’s Women’s Initiative, is returning as a member of the executive and planning committees of the event. The Intellectual Property Institute gathers nationally recognized thought leaders to discuss emerging issues and trends in copyright, patent, trademark, trade secret, and related fields.

This year’s event, held at the Fairmont Miramar Hotel & Bungalows in Santa Monica, will consist of morning plenary sessions, a luncheon keynote address, afternoon breakout sessions, and various networking opportunities, including a special networking breakfast for women in IP. Greenberg Traurig is a returning sponsor of the annual event.

Trachtenberg, a member of Greenberg Traurig’s Intellectual Property & Technology Practice, will moderate a panel at 2:05 p.m. titled "Whatever Happened to 3D Printing?" The panelists will discuss whether or not 3D printing is on track to disrupt traditional manufacturing and licensing; explore how various brand owners have embraced 3D printing; and overview various enforcement tactics that brand owners should use to address issues presented by the 3D printing industry.

Trachtenberg is recognized as one of the world’s foremost experts in internet and domain name-related matters and focuses his practice on domain name, internet, eCommerce, social media, marketing, advertising, promotions, trademark, copyright, and innovative technologies such as 3D printing. He has worked with some of the world’s largest brand owners to protect and promote their intellectual property online and in the brick and mortar world by utilizing innovative enforcement and transactional strategies.

Heller is consistently recognized as having one of the preeminent international trademark practices and for being a game-changer in the field. She is known for developing cutting-edge branding strategies and solutions, most notably in “bet the brand” high stakes trademark cases. Her clients have included Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies.

About Greenberg Traurig’s Intellectual Property & Technology Practice
With more than 180 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection, and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark, and Information Technology Law by U.S. News and Best Lawyers, 2017 “Best Law Firms Rankings."

About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: http://www.gtlaw.com Twitter: @GT_Law.

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Lourdes Brezo-Martinez
Greenberg Traurig, LLP
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