BinaryM Pivots to Focus on Integrated Digital Agency Work

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To counter traditional agencies that “invoice for a corner office with a view,” BinaryM a leading enterprise WordPress development agency, has launched integrated digital strategy offerings for its growing list of clients.

BinaryM Inc

BinaryM Inc

With BinaryM’s lean configuration, there’s no management team to stack the top of a client’s invoice with consulting fees, and then farm out the technical services with junior-level staff.

To counter traditional agencies that “invoice for a corner office with a view,” says BinaryM founding partner and lead developer Matt McInvale, a leading enterprise WordPress development agency has launched integrated digital strategy offerings for its growing list of clients.

Increasing demand from funded startups who want to complement their marketing and sales teams with an integrated digital strategy that includes platform architecture, migrations, and enterprise WordPress development has led the company to head in this new direction, McInvale stated.

Explains McInvale, “There has always been a strong market demand for highly technical WordPress development resources in the startup business sector, but traditionally startups have been forced to hire internally due to not being able to find the right agency partner.” He expanded, “What we continually uncovered as a desire was a need for growing companies to decouple the technical resources from the large overhead that comes from the creative and leadership groups in traditional agencies."

Unlike traditional agencies, BinaryM’s leadership is also its technical leadership, McInvale pointed out. With BinaryM’s lean configuration, there’s no management team to stack the top of a client’s invoice with consulting fees, and then farm out the technical services with junior-level staff. Additionally, as a distributed agency, BinaryM is able to grow its team by looking for the right talent and cultural fit—not by proximity to the central offices.

With this new strategy, BinaryM will focus on creating a workflow that provides marketing and sales teams with direct access to technical resources. That, says, McInvale, removes the typical overhead and costs associated with working with traditional agencies. “Our value proposition at BinaryM is a bit different,” explained McInvale. “Unlike many agencies, we thrive in the role of the technical instrument to be used by the internal creative and marketing teams.”

When growing businesses and funded startups are able to turn over their technology management to a single external team, the cost savings are massive in comparison to building and managing these teams internally. In turn, companies are able to pour those resources back into the business itself. For one rate, says McInvale, a company gets access to an entire team of experts in their respective fields—without the overhead associated with hiring full-time professionals for those technical roles.

Definitely a disruptor to the status quo, BinaryM’s talented team thinks of their clients as partners—since they are, in fact, an extension of each company’s core staff.

BinaryM invites forward-thinking startups and established businesses who want to take their tech into a more user-friendly, yet future-facing direction to contact them for a consultation.

Founded in 2005, BinaryM (https://binarym.com/) is a cutting-edge digital agency with members all over the United States. Designing integrated digital solutions with funded startups and established businesses, the bi-coastal company has home offices in both San Diego, California, and Charlotte, North Carolina.

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Matt McInvale
BinaryM Inc
+1 619-928-2221
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BinaryM Inc.

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