Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

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Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling

This new feature from Highspot is ideal for our reps who are using LinkedIn and other social media, giving them an additional way to interact and track engagement with customers and prospects.

Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling strategies and tactics. Highspot’s solution for social selling is an extension of the Highspot Everywhere technical integration program designed to fit into sales’ existing workflows, enable sellers to meet buyers where they are, and provide engagement data that shows the value of social selling efforts across some of the most used social media platforms, like LinkedIn, Twitter, and Facebook.

"At Twitter, social selling is a key component of our approach," said Karishma Patel, sales operations manager, Twitter. "We are excited to see Highspot taking the lead in enabling our sellers to easily track and measure their social sales tactics and optimize for success."

“Social media, as a way to engage buyers, has become core to any sales strategy,” said Robert Wahbe, CEO and founder of Highspot. “Because sellers are increasingly leveraging social media within the sales efforts, Highspot’s solution allows them to share compelling assets while capturing robust analytics used to measure the effectiveness of social engagement.”

“At iRhythm we recognize the value of having our sales enablement platform at the ready, all the time, no matter where our sales reps are,” said Peter Alexander, director of digital marketing, iRhythm. “This new feature from Highspot is ideal for our reps who are using LinkedIn and other social media, giving them an additional way to interact and track engagement with customers and prospects. We’re excited that Highspot is making life more convenient for them.”

With Highspot’s social selling capabilities, sales and marketing teams can leverage precise analytics to fully understand what works, what does not, and compare with other sales and marketing channels to optimize their strategies and overall approach. The new social selling capability empowers marketers and sellers to:

Extend the power of Highspot - Sellers are able to access all of the sales assets in Highspot, via a simple Chrome plugin, to inject content into social streams with just a few clicks--including LinkedIn, Twitter, and Facebook.

Analyze usage by buyer and channel - Sellers can see how buyers are engaging with shared content, time spent on every asset, and other analytics to help them make informed decisions around next steps.

Compare social vs email engagement - Companies can see how each channel is performing and aggregate results directly into the company’s CRM.

Track content trends – Marketers can leverage social selling data in aggregate to identify best practices and make informed decisions about where to focus sales enablement efforts.

Further information about the Highspot for Chrome tool can be found at http://www.highspot.com.

About Highspot
Highspot gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ technology integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love. Using Highspot, sales teams can quickly find the best-performing content, and customize it for each opportunity—while marketers gain insights on content use and effectiveness to develop a data-driven strategy. With 90 percent average monthly recurring usage and global support in 125 countries, Highspot is the most trusted solution for sales enablement. Learn how Highspot helps businesses modernize their sales and marketing by visiting http://www.highspot.com.

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Kate Kirby
Highspot
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