Content Analytics Launches Geo-Tracking for Click and Collect: Giving Brands Transparency Into Potential Revenue Gains and Losses

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End-to-end eCommerce solution provider announces the first-ever reporting capability that allows brands to pinpoint discrepancies between click and collect availability and in-store inventory.

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Content Analytics, the end-to-end eCommerce management platform, announces today the release of its Geo-Tracking, Click and Collect Report. The daily report actively monitors a brand’s products and provides pricing and availability for click and collect by retailer location. This allows brands to quickly pinpoint and correct click-and-collect availability issues that could lead to a significant loss of revenue.    

“More than ever, shoppers are turning to the convenience of buying online and picking up in store. Our clients are spending time and resources to manually track their products’ click-and-collect availability. Our new reporting capability eliminates a virtually impossible manual process and gives a scalable, precise, and clear picture of availability for both brands and retailers,” said David Feinleib, CEO of Content Analytics.

Often when a product is in-stock at a physical store, the retailer’s online site doesn’t show that the same product includes a click-and-collect option. Brands see this anecdotally and need both visibility and documentation that demonstrates when retailers are not displaying their in-store products properly online.

Content Analytics Geo-Tracking for Click and Collect:

  • Breaks down what products are reporting as available or unavailable for click and collect
  • Provides online pricing and availability by location for each retailer/product
  • Can deliver up-to-date data at a customized interval
  • Allows brands to cross reference in-store inventory reports to determine which retailers need to update the buy option

“Having in-stock products appearing as not available for click and collect has major implications for both vendors and retailers,” said Feinleib. “We’re thrilled to see how this report is giving both suppliers and retailers data they can use to impact revenues and the customer experience.”

The report is available as a stand-alone offering, or as part of Content Analytics’ robust eCommerce management solution that wraps a full suite of Analytics and Reporting capabilities around best-in-class Content Management and syndication.

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Brian Bates
since: 11/2014
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Content Analytics, Inc.

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