US Residential Shifts Strategic Focus, Promotes Yoder, Conner

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Company Also Assumes Management Responsibilities of Two Apartment Communities

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Our wheelhouse has always been in the conventional sector, and we believe exhibiting a keen focus in that area will better position us to take advantage of rapidly growing demand in the hottest markets in the country.

U.S. Residential Group LLC, a national full-service, fee-based management company for multifamily communities, announced a shift in strategic focus toward the management of only conventional assets in core and growing tertiary markets. The shift in focus has resulted in the acquisition of management responsibilities for two new communities and the internal promotions of two associates to senior vice president roles.

While US Residential is highly experienced in the management of Class A and B assets in quality tertiary markets, its management portfolio has grown over a number of years to include a broader set of properties from several asset classes. The company believes shifting its strategic focus to A and B assets in growing tertiary markets will allow it to provide an even better living experience to its residents, streamline operations and create greater growth opportunities.

“This is another step in the evolution of our company as we aim to play to our strengths,” said Stephanie Brock, president of US Residential. “Our wheelhouse has always been in the conventional sector, and we believe exhibiting a keen focus in that area will better position us to take advantage of rapidly growing demand in the hottest markets in the country.”

Tracie Yoder and Mark Conner have strong experience and expertise in the management of these assets, and their promotions better position US Residential for success in its new strategic focus. Yoder, who joined US Residential in May 2016 as the senior vice president of operations over Texas, was elevated to the SVP of Operations with a focus on real estate. The 28-year multifamily veteran, who has served on the board of directors for the Houston Apartment Association since 2012, also spent time in various capacities with Greystar, Riverstone Residential, Trammell Crow Residential, The Finger Companies and Duddlesten Management.

Conner’s new role of SVP of Shared Services expands on his revenue management duties to also include IT and property marketing, a trio that is often beginning to mesh as the industry evolves. He first joined US Residential in Dec. 2013 after serving as AIMCO’s senior director of revenue management for nearly six years. Prior to entering the multifamily industry, the University of St. Thomas graduate spent eight years as the manager of cargo revenue management for Continental Airlines after a two-year stint as a project coordinator for Sony Music Entertainment. In his new role, Conner will be involved in all aspects of pricing strategy.

As part of the new direction, US Residential has also assumed management responsibilities of Martin’s Point Apartments in suburban Chicago and The Park at Crystal Falls in northwest Austin.

Located in Lombard, Ill., Martin’s Point features 256 apartment homes and boasts prime access to Chicago’s premier shopping, dining and entertainment options, as well as the city’s thriving employment centers. That’s while remaining removed from the city’s hustle and bustle amidst a tranquil locale surrounded by aesthetic canals and an abundance of green space at nearby Four Seasons Park. The community features one- and two-bedroom homes ranging in square footage from 521 to 1,116 and includes a resort-style pool, renovated fitness center, business center, clubhouse and scenic pond.

The Park at Crystal Falls contains 242 apartment homes and is located just off 183A Toll Road in the Austin suburb of Leander. Situated is close proximity to several parks and an influx of new restaurants, shopping districts and Crystal Falls Golf Course, the community features one, two- and three-bedroom homes with a square-footage range of 576 to 1,446. Residents have expedient access to the Austin, Cedar Park and Round Rock via the toll way and nearby MetroRail. The pet-friendly community also includes a clubhouse, fitness center, yoga and virtual group fitness studio, swimming pool and outdoor barbecue area.

“We are thrilled to be managing each of these wonderful communities, as they are textbook examples of the type of assets we will aim to add to our portfolio moving forward,” Brock said. “We are energized by the opportunity to help them achieve peak efficiency.”

About U.S. Residential Group LLC
U.S. Residential Group LLC (“US Residential”) is a national full-service, fee-based management company for conventional and affordable multi-housing communities. By combining the talents and expertise of seasoned apartment professionals from each region of the country, US Residential and its key employees have experience managing a total of more than 100,000 apartment units over the years, including extensive experience in lease-ups of Class A communities. Listed as No. 30 on NMHC’s Top 50 Managers list in 2017, US Residential has an extensive background in all multifamily classes and property types. For more than 20 years, US Residential has been dedicated to achieving the goals and objectives of our multifamily clientele of pension funds, public companies, non-profits, public agencies and private real estate investors.

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