Latest Report Finds Mobile Offers Continue to Increase Sales in Growing Convenience Industry

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Leading Mobile Offer Platform Koupon Media Reports Mobile Offers Drove 155 million Store Trips in 2017

Koupon Media state of the industry covers mobile offer technology and their use for brand and retail marketing

Koupon Media State of the Industry

Our technology and network are fundamentally changing how CPG brands and c-store retailers work together to launch campaigns that drive foot traffic, in-store sales and consumer loyalty.

Today Koupon Media, the largest mobile offer platform and promotion network in the convenience store industry, released its 4th annual State of the Industry report. The report comes after another record-setting year for Koupon Media, which delivered over 730 million mobile offers in 2017, reaching over 108 million customers and driving 155 million store trips.

“Koupon’s vision is to be the most advanced digital promotion network in the world, and we are seeing this come to fruition today in the small format retail space,” said Joel Fontenot, Executive Chairman of Koupon Media. “Our technology and network are fundamentally changing how CPG brands and c-store retailers work together to launch campaigns that drive foot traffic, in-store sales and consumer loyalty.”

Koupon’s 2018 State of the Industry report highlights the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

The convenience store industry continues to outpace its brick-and-mortar peers in both revenue and store count, and mobile offers have emerged as one of the most effective tools for marketers. Key 2017 success stories in the report include:

  • A mobile offer campaign that drove 19% YOY sales growth for a leading candy brand
  • A case study showing that consumers spend 6.3% more per basket when redeeming a mobile offer
  • A beer mobile rebate campaign that witnessed a 58% redemption rate and delivered an annualized $1.2 million in value to consumers

With convenience stores poised to capture a larger percentage of consumer spend over the next two years, the report predicts the opportunity for CPG brands and c-store retailers will only grow.

While 2017 was clearly a banner year for Koupon, Joel Fontenot remains even more optimistic about the future. “We expect CPG campaigns to more than double in 2018. From our perspective, we’re just getting started.”

Download the report here.

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Alexandra Wall
Koupon Media
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