Ping HD partners with Adcorp360 to drive Digital-out-of-Home In-store Supermarket Advertising Network

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Rapidly growing advertising sales company picks EngagePHD™ by Ping HD to manage expanding ad screen network

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Ping HD’s development approach, short sprint cycles and customer involvement in new features has resulted in a software platform that delivers everything we need.

Ping HD, a leading provider of digital signage software solutions, today announced that grocery retails leading advertising group, Adcorp360, is rolling out Ping HD’s award-winning EngagePHD™ content management platform on System on a Chip (SoC) digital signage displays from Samsung.

Expecting to finish the initial rollout within over 2,500 grocery stores throughout the United States, Adcorp360 selected Ping HD’s EngagePHD™ Digital Signage content management software to power synchronized advertising content across multiple SoC displays located at the point of purchase.

The solution is built around 32” Samsung Smart Signage Platform (SSP) SoC commercial displays which eliminates the need for any external media players or onsite servers and reducing the number of potential failure points. Each screen is connected to the Internet wirelessly through a router over a cellular network and the content is synchronized across all screens.

Typically, grocery customers will see eight to twelve displays in each of the current 100 stores implemented so far, with a display located at each of the checkouts.

EngagePHD™ is an easy-to-use, web-based design, content management and network monitoring application. Built using the latest web technologies, this application works seamlessly with Samsung’s SSP commercial digital signage displays. The EngagePHD™ dashboard amongst other powerful features allow operators to manage content, verify operational status, receive automated alerts and book advertising campaigns.

Kevin Goldsmith, Chief Technology Officer at Ping HD, says:
“This is another commercially proven example of the performance, flexibility and simplicity of SoC based display technology. Adcorp360 understands the Cost vs. ROI model in advertising and that lowering your total cost of ownership will allow participation of additional store locations”.

Ed Greenberg, Chief Technology Officer at Adcorp360, says:
“Ping HD has been instrumental in helping design the network architecture for our business model as we expand from print based advertising to digital signage based advertising. Ping HD’s development approach, short sprint cycles and customer involvement in new features has resulted in a software platform that delivers everything we need.

The Ping HD team has implemented every request we have had to refine and enhance the functional and ergonomic aspects of their terrific cloud based interface which our team uses on PCs, laptops, phones and tablets, to post new content, while installing new stores or monitoring our growing network. The software gurus at Ping HD are now creating a new, dynamic structure to handle our national advertisers and they are laying the groundwork for what may be the first ever, universal bridge to programmatic feeds. We could not have grown so fast without them.”

About Ping HD
Ping HD is a full service, end-to-end digital media company. Ping HD provides affordable, scalable, flexible, and innovative digital signage software solutions. We tailor our approach to meet your specific requirements and make the most of your investment. Ping HD digital signage solutions are tailored to meet the needs of the travel, hospitality, sports, QSR, retail, corporate and education industries.

For more information visit http://www.engagephd.com and http://www.pinghd.com

About Acorp360’s Market Vision Network
Adcorp360’s Market Vision Network is the premier network for digital supermarket advertising. Monitors are placed in the highest trafficked areas of the supermarket in stores that see 30 to 60 thousand shoppers a week on average. Market Vision at check is a string of 8 to 16 monitors that play in sync in front of the registers to create a bold video wall across the supermarket’s “Superhighway.” Market Vision POS (Path of Shopper) monitors are placed strategically throughout the shopper’s store journey in the most visited aisles and departments, including deli, bakery & produce. Shoppers enjoy our entertaining content and promotional messaging. National and local advertisers can now interact with their target audience while their viewer’s purchase intent as is at a proven high. Brands with products in the supermarket can broadcast to shoppers while shopper’s are within reach of their product. 70% of purchase decisions are made at the shelf, now advertisers can be at there with dynamic video messaging.

For more information visit http://www.adcorp360.com

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Joe Malouff - Director of Marketing
Ping HD
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