We are thrilled that the Worldwide Leader has recognized The Season as content that aligns with their level of production and entertainment.
BALTIMORE (PRWEB) March 20, 2018
STX and Inside Lacrosse are excited to announce that ESPNU will air the premier of each of the five remaining chapters of “The Season 2018,” a year-long video and multi-platform digital content series that has spotlighted powerhouse NCAA Division I programs Duke, North Carolina, Ohio State and Syracuse.
ESPNU’s coverage begins with Chapter 6, which will air on Thursday, March 22, at 7:30 p.m. ET
“ESPNU’s interest in airing ‘The Season’ is incredibly exciting, and validates the work that we’ve done in the first five Chapters and all the additional content since last September,” IL Publisher Terry Foy said. “It’s awesome to be able to offer this additional exposure to these four great teams, and I can’t wait for new audiences to discover ‘The Season.’”
“Nearly 50 years ago, STX revolutionized the game of lacrosse by developing the first synthetic lacrosse head. Ever since that day, we’ve continued to push ourselves to find new and innovative ways to spread the game of lacrosse throughout the world,” commented Joel Layman, STX Lacrosse Director of Marketing. “The Season is just another unique platform that we developed with Inside Lacrosse to bring an unprecedented look at what it takes to play at the elite college level. We are thrilled that the Worldwide Leader has recognized The Season as content that aligns with their level of production and entertainment.”
The first five Chapters of “The Season” debuted between October and March, and the series is supported by live social media content and interactive social programs — all available and integrated at http://www.theseason2018.com. The first four Chapters are approaching nearly 200,000 views across its YouTube channels.
Enlisting the services of prolific film-maker Jason Johnson and Baltimore-based agency Mission Media, “The Season” documents the on-field and off-field lives of coaches and players over their nine-month journey toward hoisting the hardware on Memorial Day Weekend. The Blue Devils, Tar Heels, Buckeyes and Orange have combined 19 national titles and include the 2017 NCAA runners-up.
Check out http://www.theseason2018.com and follow #TheSeason2018 on Instagram, Twitter and Facebook to stay up on the latest news and sights from each program.
STX is a global sporting goods leader in the sports of lacrosse, field hockey and ice hockey. With its 1970 introduction of the first synthetic lacrosse head, STX ushered in the “modern era” of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in product design and development. STX continues to strive for new performance standards in sporting goods equipment at the highest levels of competition. For more information, visit http://www.stx.com.
About Inside Lacrosse
Inside Lacrosse is the premier media outlet for the sport of lacrosse, covering print (Inside Lacrosse Magazine, Face-Off Yearbook), online (InsideLacrosse.com and its network of sites), social media (Facebook, Twitter, Instagram), video (InsideLacrosse.com/Videos and YouTube.com/InsideLacrosseTV) and events.