ATLANTA (PRWEB) March 22, 2018
In 2016, at just 33 years old, Shaun J. Ford had a problem. As the Chief Operations Officer (COO) of a human hair extensions brand, the business was thriving in its stellar customer experience and operational practices (created by him) but lacked superior products. What followed over a two year period, was Shaun J. Ford’s repeated attempts to persuade its then CEO to offer better products. “The human hair industry is filled with many scams and schemes that target both hair retailers and consumers … pawning cheap processed hair as pure human hair,” says Shaun J. Ford (Founder and CEO of the newly created, SeVen Virgin Hair).
“Unfortunately, processed hair can’t be discerned by most consumers or stylists until after the hair has been worn and washed for 30 to 60 days,” continued Shaun J. Ford.
It is estimated that, annually, consumers lose over $3-6 billion dollars in buying processed hair because these same women are often forced to replace processed hair rather quickly. With the average woman spending upwards of $400-800 dollars for both the hair and installation, this issue poses a big challenge for consumers.
Beginning in 2017, Shaun J. Ford, resigned from his executive position, with the vision of, ‘hair so good, it could be guaranteed’. What followed was a 6-month negotiation to buy out his former employer and months of domestic and international travel throughout India, Malaysia, Singapore and China. Once there, Shaun discovered the truth about human hair by visiting with industry hair experts and factory owners.
Enter Shaun J. Ford’s newly created company, SeVen Virgin Hair. “At SeVen Virgin Hair, we seek to reimagine the human hair industry as we are the first African American hair retailer to control manufacturing and sell its own 100% pure human hair. In addition, we are the nation's first retailer to offer a 40-day promise which allows our customers to cut, color and style our hair to discover the difference or exchange it."
As the CEO and Founder of SeVen Virgin Hair, Shaun J. Ford believes that it’s his companies duty to restore truth and integrity in a $12 billion dollar hair industry because women around the world “deserve hair they can trust,” he continued.
Beginning March 30, 2018, SeVen Virgin Hair will offer an in-store experience station, that will teach consumers “How to Spot Fake Virgin Hair” in 30 seconds or less. “It is our goal to become the industry leader, by standardizing information, to best educate consumers around the world, so they never fall victim to false and misrepresented hair extensions again!” said Shaun J. Ford.
In addition, SeVen Virgin Hair will offer a video series of “How to Spot Fake Virgin Hair” on its website, YouTube Channel and local television commercials.
For interview requests or more information about SeVen Virgin Hair and Shaun J. Ford, please visit http://www.SevenVirginHair.com.
ABOUT Seven Virgin Hair:
SeVen Virgin Hair is the nation's first African American hair company to both manufacture and distribute its own pure human hair. In addition, SeVen is the nation’s first retailer to offer a FREE 40-Day Promise that allows its customers to cut, color and style its hair extensions to discover the quality difference or exchange it!
ABOUT Shaun J. Ford:
Shaun J. Ford is an African American businessmen and author. He has over 19 years of experience as a c-level and senior level executive in the areas of real estate, finance, business development, and sales.