Airlines seek exclusivity for Economy long haul after FaceCradle receives US Patent 15/871,788.

Share Article

Game changing FaceCradle Travel Pillow is set to become a standard issue for long haul economy class travellers after its inventors have been granted US Patent 15/871,788. International Airlines are manouvering to lock airport retail out and provide their passengers with extended hours of sleep.

FaceCradle's Deep Sleep Mode

FaceCradle is...the best option for sleep in transit, other than a flatbed seat.

"The single most important thing an airline can do in 2018 is bring extended hours of sleep to their passengers on long haul economy flights." says David Scrimshaw, Managing Director of Hairy Turtle Pty Ltd, inventors and owners of the game changing FaceCradle pillow.    

FaceCradles' huge consumer demand and viral success is well documented. The recently granted US Patent 15/871,788 has triggered international airlines to commence negotiations with owners, Hairy Turtle Pty Ltd, to secure exclusive rights to use the product on certain long haul routes and regions.

Scrimshaw says, "FaceCradle is unique because it holds the passenger where they lay and allows them to get their head more horizontal, more like the way we sleep at night. The passenger does not fall off the pillow and the pillow doesnt fall away as they doze off. This means they are less likely to wake and will stay asleep for much longer periods. It is the best option for sleep in transit, other than a flatbed seat."

Two of the most comfortable settings, FaceCradle calls Deep Sleep modes, appear odd at first, however no more than seeing a regular neck pillow for the first time. Boarding a flight to find everyone in economy using one, the curiousity won't last long. When airlines first introduced flatbed seats, flight attendants reported a more pleasant experience for both passenger and crew. To extend the hours of sleep in the economy cabin is literally a dream come true and a marketing opportunity for airlines looking to find a competitive edge!

FaceCradle is designed considering the entire on-board environment. It folds down quickly and stows easily. To sleep leaning forward in the Deep Sleep modes, means the passenger can have their seat upright, leaving more room for the person behind. This means less chance of the seat being bumped, disturbing the passenger. If the person in front has their seat back it makes little difference. The detachable harness has a safety clip that releases on impact avoiding any choking or tripping danger and its attachment to the seat is by looping it under and over the top of the adjustable headrest. This means the TV behind is not obstructed nor is the headrest at risk of any damage. With removable, washable covers and convenient carrying, the product design has thought of everything.

Scrimshaw says, "Apart from the obvious frequent flier rewards and in-flight sales, several more significant, game changing strategies are being planned. This includes providing a FaceCradle for extended leg room upgrades or to all first time economy class travelers. In these cases a boarding pass qualification similar to a frequent flier status, will allocate one per customer, over a pre-determined number of flights or time. This option calculates indicatively to $5 per flight and provides incredible value for money for passengers. The options are many."

Issue of a FaceCradle to each economy passenger, would also mean reducing the costs of replacement and laundering of standard airline pillows.

Airlines are also considering the introduction of a new class of travel that may include other significant products. "Frequent fliers know body and head support is important but so too is noise reduction, light blocking, natural sedatives and other touches. All of these things really matter when it comes to getting to sleep and enjoying the flight and we are capable of packaging everything together," said Scrimshaw.

With the option of a logo being embroidered into the pillow, airlines are also seeing the advertising advantages as travellers move through international terminals and beyond.

Scrimshaw said, "Our granted patent means airlines are negotiating to secure exclusive rights, keeping the product from being available in airport outlets. Once passengers realize just how important this product is to their chance of getting to sleep and it won't take long, airlines can enjoy a sustainable marketing advantage over their competitors. It really is a very unique situation."

If you are interested to learn more, please contact Hairy Turtle Pty Ltd

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Scrimshaw

Cathy Cheung
Visit website