Changes in automotive technology, increased datasets, and the need for the secure exchange of data has prompted the ADF 2.0 specification to be created. Vendors are passing critical data in the ADF comments field because of the limitations of the 1.0 specification.
Las Vegas, NV (PRWEB) March 22, 2018
PCG Companies, an industry leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce the first public release of the Autolead Data Format (ADF) 2.0 Standard. The ADF 2.0 Standard will be introduced at the 2018 NADA Convention and will be open for public discussion and revisions in the coming months to serve the dealer, vendor, and OEM communities.
David Metter, Co-Founder and President of AutoHook, powered by Urban Science, who was a part of the original ADF Committee, has been serving as Chairman of the ADF 2.0 Specification Committee, alongside Nancy M. Hernandez, Owner and Founder of Advertising Avenue and ADF Converter powered by Lead Adaptor. The updated ADF standards, which have not been revised since May of 2000, will introduce two new elements—details and custom—to accommodate needs of those beyond CRM systems. The committee has been working on the revised specification since Nov 2017. The first committee meeting was held at the Automotive Analytics and Attribution Summit (AAAS) in Florida.
The new elements introduced in ADF 2.0 will provide areas for creating transaction types such as: sales, service and parts, URLs for sensitive data information, and standardization for chat that can be built out between dealerships and their CRM for custom use. ADF 2.0 will still be based on an XML format and will be limited to use in the automotive vertical.
PCG Companies is one of 17 automotive vendors who have contributed to the new ADF 2.0 Standards. The full list of contributors includes: Advertising Avenue, ASC Corp, Call Drip, CarNow, Clarivoy, Cox Automotive, Dealer Inspire, Dealer Socket, Dominion, Drive it Now, Edmunds, ELEAD1ONE, Kain Automotive, Team Velocity Marketing, TrueCar, Urban Science and VinSolutions.
Brian Pasch, Founder of PCG Companies commented: “Changes in automotive technology, increased datasets, and the need for the secure exchange of data has prompted the ADF 2.0 specification to be created. Vendors are passing critical data in the ADF comments field because of the limitations of the 1.0 specification. The work of the ADF Committee is far from over but it our hope to have a finalized specification for the 2018 Automotive Analytics and Attribution Summit (AAAS) in Palm Beach, Nov 18-20th.”
David Metter, along with Brian Pasch, will provide an update of the ADF 2.0 Standards at the 2018 AWA Awards Ceremony on March 22nd in Las Vegas, just prior to the National Automotive Dealers Association (NADA) Convention. Hosted annually, the AWA Awards recognize the best products and companies serving the automotive industry. The ceremony is open to all automotive dealers, OEMs, and vendors, and tickets to attend the ceremony are available at http://www.awa.autos.
About PCG Companies:
PCG Companies is composed of an award-winning digital marketing agency, consulting firm, and online training platform located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry, and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission, Advocate-Educate-Elevate, embodies their core ideals; to advocate for transparency, educate the public on the ever-changing digital landscape, and elevate their clients to success. PCG has also expanded to automotive product research, as well as data reporting for automotive dealers with their marketing intelligence tool, Vistadash. For more information, please visit http://www.pcgcompanies.com.
About the Automotive Analytics and Attribution Summit
The Automotive Analytics & Attribution Summit (AAAS) is dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in online advertising, yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale. The conference attracts the top dealer groups, marketing and analytics managers, as well as the top technology companies serving the automotive industry. For more information, visit: http://automotiveattributionsummit.com/