The Trade Group to Sponsor 'Experience Journey' and Featured in 'Windows of the Magnificent Mile' at GlobalShop 2018

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The Dallas-based firm, known for its award-winning design and production capabilities for trade shows, will highlight its commercial graphics, retail merchandising and design services, as well as its AirClad line of portable pop-up structures at the event.

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As a vendor-sponsor, The Trade Group was chosen by Fannie May - the official chocolate of Chicago and the Chicago Cubs - to design two 3-D scenic window displays (an umbrella theme and Chicago cityscape) featuring Fannie May chocolates in windows along Chicago's Magnificent Mile.

The Trade Group is headed to Chicago to sponsor and exhibit at GlobalShop 2018, the nation's largest annual retail design industry trade show. The event runs March 27-29, 2018 at McCormick Place in Chicago and is the only event of its kind to include store design, visual merchandising, retail technology and shopper marketing leaders in one space.

According to Stephanie Chavez, Marketing Director at The Trade Group, "GlobalShop provides a wonderful opportunity for us to show attendees how our expertise in the trade show world translates to commercial graphics and the retail world. Our reach in these two areas has grown exponentially in the past couple of years, due to our hands-on, consultative approach to client projects - and the fact that we're a one-stop shop."

The Trade Group decided to become a vendor-sponsor of the "Windows of the Magnificent Mile" and to sponsor GlobalShop's "Experience Journey" to heighten the company's visibility at the show.

As a vendor-sponsor, The Trade Group was chosen by Fannie May - the official chocolate of Chicago and the Chicago Cubs - to design two 3-D scenic window displays (an umbrella theme and Chicago cityscape) featuring Fannie May chocolates in windows along Chicago's Magnificent Mile. A window cling with The Trade Group's logo and booth #4038 will be adhered to the windows for an entire month, beginning the weekend prior to the show.

The Fannie May partnership extended to The Trade Group's exhibit and "Experience Journey" sponsorship at GlobalShop. As Chavez explains, "Our Fannie May-branded AirClad® Yum Yum pop-up retail kiosk is listed as an official 'must-stop' experience on the 'Experience Journey,' because visitors can come and get a free sample of Fannie May chocolates. They can also learn more about our AirClad portable structures at the vertical, digital kiosk in the space."

The other side of The Trade Group's 20'x20' booth will highlight the company's products, services and strategic planning and execution expertise. "We really want people to be able to see, touch and handle the different types of materials and projects we work on at TTG. So, visitors will be able to experience 3-D models, heavy profile-cut acrylic, wayfinding signs, custom printed flooring, lightboxes and more," says Chavez.

To learn more about The Trade Group's design, production and consulting services for retail environments, commercial graphics, trade shows and live activations, stop by Booth #4038 at GlobalShop, call 800-343-2005 or visit http://www.tradegroup.com.

About The Trade Group
The Trade Group is a full-service, award-winning provider of products and services for trade shows, corporate events, retail environments and an endless array of face-to-face experiences and activations. The organization helps clients share their unique stories through a comprehensive suite of solutions that includes: exhibit design and fabrication, graphic design and production, exhibit management, digital applications, experiential marketing activations, event coordination and production, videography, strategic marketing and more.

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Stephanie Chavez
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