Unlike other organizations, Smile Train uses the ‘teach a man to fish’ model and focuses on training local medical professionals to provide cleft repair surgery and comprehensive cleft care in their own communities. We liked this sustainable approach a lot - the decision was pretty easy.
NEW YORK (PRWEB) March 22, 2018
The New York-based team behind Lookalu introduced their latest smartphone accessory last week on Indiegogo, and after just 12 hours, the campaign successfully surpassed its $10,000 funding goal with the help of nearly 150 backers. The accessory works by clipping onto any device to help grab the attention of an infant or pet, giving users the ability to snap the perfect picture, all with the help of its fictional character Lu. Complete with a built-in rattle, smiling face and pair of wobbly antennas, Lu’s main purpose is engagement.
Lookalu is more than just a product for new parents and pet owners. One of the more compelling aspects of the campaign is Lookalu’s “get a smile, give a smile” business model. The team behind the brand is on a mission to spread smiles around the world, and they teamed up with Smile Train to make their vision a reality. Smile Train provides free surgery and comprehensive cleft care to children born with clefts in developing countries around the world; since being founded in 1999, the organization has helped more than one million children worldwide. As part of their core business model moving forward, including throughout the duration of the Indiegogo campaign, Lookalu will be donating a portion of sales from each Lookalu sold to Smile Train.
When asked why the company chose to partner with Smile Train over other organizations, Lookalu Co-founder and CEO Mike Mayer explained, “Unlike other organizations, Smile Train uses the ‘teach a man to fish’ model and focuses on training local medical professionals to provide cleft repair surgery and comprehensive cleft care in their own communities. We liked this sustainable approach a lot - the decision was pretty easy.”
Lookalu’s attention-grabbing method of choice is a rattle, which has been proven to work better than a light feature. The accessory’s non-scratch grip fits virtually any phone, with or without a case, while its lightweight, small size adds portability - an essential factor for new parents on the go. And because Lu sits on a universal clip, users can attach it anywhere - making it perfect for regular photos, selfies, and even FaceTime. Consumers simply clip Lookalu onto their phone, shake Lu to get a baby or pet’s attention, focus the camera, and snap the perfect photo.
Because babies four months and younger typically only see high-contrast patterns and not color, Lookalu is being offered in two separate color choices: black and white and a red-colored option for babies older than four months. Additionally, each Lookalu will now come with a drawstring carrying bag, a stretch goal that the company released after the campaign raised over $15,000. Lookalu is available for a limited time on Indiegogo starting at $13, a 27% discount off its retail price. To learn more, visit the campaign at http://pr.go2.fund/lookalu.
Lookalu is a New York City-based startup that builds creative and innovate products for parents and their kids. The company’s first product is a smartphone gadget designed for parents to easily snap cute baby photos. To learn more, visit lookalu.com.
About Smile Train
Smile Train provides free cleft surgery and comprehensive cleft care to children in developing countries. Through training local doctors and empowering partner hospitals around the world, Smile Train advances a sustainable solution and scalable model to treat clefts, drastically improving children’s lives, including their ability to eat, breathe, and speak over time. To learn more about how Smile Train's sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org/.