DealerOn Partners with Roadster to Power Click-2-Buy, Commerce Car-Buying Platform

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DealerOn’s Click-2-Buy Commerce product will now be powered by Roadster to provide dealership customers an end-to-end online purchasing solution.

DealerOn partners with Roadster to power Click-2-Buy

DealerOn's Click-2-Buy service now powered by Roadster, the leading provider in commerce solutions.

Click-2-Buy allows dealerships to provide the most robust, convenient, end-to-end platform for consumers to purchase cars directly through their websites.

DealerOn, the premier automotive website and digital marketing company, today announced that it has entered into a new partnership with Roadster, the leader in commerce solutions for car buying and leasing, to provide an innovative and best-in-class solution for online purchasing. DealerOn’s groundbreaking Click-2-Buy service will now be powered by the Roadster platform. Click-2-Buy allows dealerships to provide the most robust, convenient, end-to-end platform for consumers to purchase cars directly through their websites.

“This new relationship with Roadster will bring incredible value to our website platform, and our dealership clients will immediately see the dividends in the form of more sales qualified leads from their website traffic,” said DealerOn CEO & Co-Founder Ali Amirrezvani.

“We are excited to be powering the Click-2-Buy program, bringing commerce enablement to DealerOn’s forward thinking client base,” said Andy Moss, CEO of Roadster. “Our omni-channel commerce solution will be fully integrated into the DealerOn site experience, making it easy for customers to build deals they can finish in the showroom or from the comfort of home.”

DealerOn has grown rapidly over the last year, with the expansion of its OEM dealer website program to 17 OEM programs and growing

For more information on the Click-2-Buy offering visit

About DealerOn
DealerOn, Inc is the premier website & digital marketing company for auto dealerships, founded in 2004. The company has become known for two things: excellent, personalized customer service and their Lead Guarantee program, which guarantees dealerships a lead increase by at least 50% no matter their current provider. Since its inception in 2009, the Lead Guarantee has shown an average increase of 200% website lead volume for dealerships. DealerOn has also consistently won awards from Driving Sales, Digital Dealer, AWA, and Dealer Marketing Magazine. Despite being on an upward path for over a decade, DealerOn believes in keeping things small and local to get the best results.

About Roadster
Roadster provides consumer-driven Commerce Solutions for today’s modern dealership. With Roadster's proprietary technology platform, dealerships can provide hassle-free car buying in-store, online or on the go. Roadster dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories -- Roadster delivers near penny-perfect deals in a beautifully designed interface that customers and employees will love. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit

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Chris Deringer
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