2018 International ECHO Awards Open Call for Entries

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Global marketing awards to honor data-driven advertising and marketing campaigns

The world’s top data-driven marketing campaigns are going head-to-head for marketing glory. The 2018 International ECHO Awards, the global awards presented by the Data & Marketing Association (DMA), have launched their call for entries, with an early deadline of May 30th. The call for entries will be kicked off with a launch party at the New York City offices of IPG Mediabrands on Tuesday, April 24th, with case study presentations from Comcast and Ogilvy executives.

The International ECHO Awards program, launched almost 90 years ago, is a global competition that honors top data-driven advertising and marketing campaigns – data-informed storytelling and design– as judged by global industry peers for marketing strategy, creative and in-market performance. During the past several years, the ECHO Awards experienced 65% growth in international entries as well as 95% growth in judging applications. Early signs indicate that this growth trend will continue this year.

“An ECHO Award is a powerful, well-recognized marketing industry testament that honors data-informed marketing with real business results,” said Tom Benton, Data & Marketing Association CEO. “ECHO Award winners demonstrate the impressive power that comes from the combination of data, technology and inspired creative talent. From the global brands and agencies in competition to the roster of worldwide marketing and advertising leaders on the judging panel, the ECHO Awards truly represent the best of the best in the data & marketing industry.”

The awards are guided by a sitting Board of Governors that oversees the competition’s vibrancy as data-driven marketing continues to thrive across the United States and the globe. Every year entrants compete for Bronze, Silver and Gold awards in several categories with one Diamond Award going to the best of the best. The Diamond ECHO Award was presented in recent years to the following campaigns:

  • 2017 – “100 Today” – Cossette for SickKids Foundation (Canada)
  • 2016 – “Brewtroleum” – Colenso BBDO for DB Breweries/DB Export
  • 2015 – “Project Architeuthis” – Campbell Ewald for the United States Navy
  • 2014 – “Wide War One” – Republik New Zealand for Fuji Xerox
  • 2013 – “Feel Tip Top” – Colenso BBDO/Proximity New Zealand for Fonterra Brands

“Most other marketing and advertising awards treat data with a token gesture, by including a single ‘data strategy’ category and assuming they have it covered. Not us,” said Matt Sullivan, Managing Director of DMA’s International ECHO Awards. “Every single ECHO category incorporates the responsible use of data that inspires customer action and to drives results. Whether the role of data is subtle or transformational, the fact it’s there and has inspired different aspects of marketing communications makes it relevant to the ECHO Awards.”

Each year, hundreds of representatives from the international data and marketing community serve as judges over a three-month period, selecting the campaigns that will win an ECHO Award trophy – an honor that is shared by the brand, agency, consultants and their ad tech/mar tech partners. In 2017, fully 40% of the judging slate originated from outside the United States – and the 2017 ECHO finalists were composed of 64 agencies from 19 countries. A full roster of the 21-member ECHO Board of Governors is available here.

About DMA
Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

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Mike Uehlein
DMA
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