How Shapewear USA Is Doing Its Part For Its New Campaign "To Turn Body Shaming Into Body Positivity"

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Shapewear USA's products are designed to present the body's most attractive traits as these products wrap around the body for a contoured look that brings out the body's natural beauty. Let Shapewear USA provide the body a positive journey to the best shapewear brands!

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Shapewear USA connects women and men with the best of shapewear brands in the world today. Body shaping garments improve posture, self-confidence, and provide an overall sleeker physique.

Shapewear USA's Shapewear Body Shaping Guides are designed to help women make more informed decisions about fit and style.

People may have heard the terms “body shaming” or “fat shaming.” Before they draw their own conclusions, social media defines these terms as, “The action or practice of humiliating someone by making mocking or critical comments about their body shape or size.” It could also be described as expressing mockery or criticism about a person's body shape or size. Although women and men try hard to stick to a healthy diet and find time to hit the gym, often times the desired results are tough to achieve.

To help, Shapewear USA entered the market with a mission to make products available to men and women that will help boost their body confidence. delivers a personal concierge-level experience. This ensures that women and men have the tools, information, and support that will save them time and allow them to shop from a selection of well-reviewed, trusted and quality brands. The products Shapewear USA represents are designed to find the right balance of lifting, shaping and compressing the body into how women and men want to see themselves.

Shapewear is a foundation garment that features multiple client benefits. The main benefit of shapewear is an improved posture for those who sit or stand for long periods of time. Secondly, shapewear provides strong compression, which helps shape the waistline by 1-4 inches instantly. This along with regular exercise has helped women and men achieve their long-term fitness goals. Many women use shapewear for during and post-pregnancy to get back their pre-pregnancy shape and size. Patients recovering from surgery utilize body compression shapewear garments to aid in recovery post-surgery. Shapewear naturally benefits blood circulation which is well known for helping the body heal. Shapewear also helps improve the self-esteem of the wearer due to body shaming which happens daily in society.

Some may feel anxious shopping for a shapewear in public, so an online store like provides an easy and convenient alternative. Finding the right fit is as easy as taking the wearer's measurements based on the sizing charts, which has made shopping online much easier than going to a department store.

Society makes women and men feel like they need to be a certain shape to be noticed, to be successful, or even to be liked or loved. Shapewear USA strongly believes that women and men should be confidant and comfortable in their own skin. Shapewear USA is passionate about the thought that women and men should look how they feel instead of how society feels they should look. Shapewear USA is here to provide the tools and options necessary to help women and men achieve their goals.

The fact that the potential for judgement and body shaming is part of everyday life is unfortunate. As many of Shapewear USA's customers say, “Shapewear plays a role in boosting my confidence.” One big hurdle was that it took a good amount of time and energy to manage the confusing array of shapewear styles, sizes and differences between brands. Many women prefer to shop for shapewear in the comfort and privacy of their own home.

Shapewear USA's goal is to provide great products with great service. The company understands that picking the right size is the most frustrating part. So, Shapewear USA set out to simplify shopping for shapewear and turned it into an enjoyable experience! “Online shopping at the Shapewear USA website offers a great alternative to public shopping and customers enjoy privacy, current and classic selections, as well as the customer service moto of ‘treating customers like Shapewear USA team members would like to be treated,’” said Brooke Michaels, Marketing and Public Relations Coordinator.

Shapewear USA's online store connects customers with the world's most established shapewear brands such as Annette, Co’Coon, Dominique, Body Hush, EuroSkins, Rago and Vedette, and many more. The personal, hand-picked, styles that Shapewear USA carries stays up to date with the hottest trends and improved fitting shapewear. Customers will always have access to the newest technologies as well as the classic, proven, styles and fits. “Shapewear USA's Shapewear Body Shaping Guides are designed to help women make more informed decisions about fit and style,” said Brooke Michaels. Shapewear USA's competitive advantage is the debut of its Shapewear Guides. The Shapewear Guides are advanced yet easy to use online tools designed to help women shop for the perfect shapewear styles, and sizes. Furthermore, these Shapewear Guides remove the frustration and potential for ordering the wrong size shapewear.

Shapewear USA is also actively working to make a positive impact within the community. The company donates a percentage of its profits to Believe in Yourself, a nationwide non-profit charity dedicated to providing brand new, unworn designer dresses for girls to wear at school functions, as well as mentoring events that promote positive body image and self-confidence. Shapewear USA's donation is aimed at supporting the Believe in Yourself mission of enabling advancement and empowerment of young women.

“Believe in Yourself connects directly with and supports young women who are struggling to overcome negative messaging about their bodies and their self-worth,” said Brooke Michaels. “Shapewear USA is proud to be part of a solution that replaces shame with positive, healthy messages and encouragement, so these young women can feel beautiful, confident and inspired.”

About Shapewear USA connects women with the world's most in-demand fashion shapewear brands. is a leading destination for sophisticated fashion that features the latest trends and collections for body shaping garments that improve posture, boost confidence and highlight a more contoured shape and sleeker physique. The Shapewear USA organization is inspired to help women find shapewear clothing that accentuates their most attractive traits, including the unique beauty that radiates from within. Shapewear USA also offers lines that help with surgery recovery and pregnancy. Shapewear USA only promotes wearing shapewear in a responsible manner.

Shapewear USA is headquartered in Chicago, Illinois and has offices, resources and partnerships throughout the United States.

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For Questions or Inquiries, Please Contact:

Brooke Michaels, Marketing and Public Relations Coordinator
Shapewear USA
Phone: +1-847-721-7555

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Brooke Michaels
since: 08/2017
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