PUR Cosmetics x BOXYCHARM Announce Spring Beauty Box Collaboration

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The brands announced the exclusive palette on an Influencer trip to Punta Mita, Mexico

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"[I'm] taking the summer home with me," said Maryam Maquillage, NYC-based beauty guru with 1.1 million Instagram followers. "The PUR x BOXYCHARM palette has the ultimate happy colors and the most velvety finish you've ever touched. You need this one in your life."

PUR Cosmetics recently collaborated with BOXYCHARM, a monthly beauty subscription box, to unveil a limited-edition palette for the March 'BaeCation' box. The companies revealed the box on a recent blogger trip with 20-plus macro and micro-influencers in Punta Mita, Mexico. The $21 box spotlights an exclusive PUR palette that includes six creamy mattes and six foiled shimmer eyeshadow shades - making it a travel essential for spring and summer.

"When we asked our Charmers [which] brands they want to see in boxes, we keep hearing about PUR," said Joe Martin, Chief Executive Officer of BOXYCHARM.

PUR Cosmetics has been featured in several BOXYCHARM boxes, but this is the first time the two companies worked in tandem to create a go-to palette for the new season. This eyeshadow palette includes versatile, pigmented and transformative shades to achieve endless eye looks. The shades range from a vibrant blue to warmer, bronze tones, which makes this palette ideal for spring and summer. With the perfect mix of light and darker shades, this palette can transition any look from day to night. Each shadow was formulated with pigmentation and blendability in mind, making it user-friendly for makeup lovers of all skill sets. This palette covers all the seasonal basics, including several pink, blush and coral shades that can double as blush or highlight for a radiant glow. It also includes a deep, pigmented black that can be applied as an eyeliner and a compact mirror for on-the-go application. PUR believes in good-for-your-skin makeup and skincare and these eyeshadow formulas are vegan-friendly, cruelty-free, gluten-free and talc-free.

"[I'm] taking the summer home with me," said Maryam Maquillage, NYC-based beauty guru with 1.1 million Instagram followers. "The PUR x BOXYCHARM palette has the ultimate happy colors and the most velvety finish you've ever touched. You need this one in your life."

PUR x BOXYCHARM invited 24 bloggers to the Four Seasons Resort in Punta Mita, Mexico for the first beauty box influencer collaboration. Influencers like Jackie Aina with 2.1 million YouTube subscribers and Kristi McKee with 252,000 Instagram followers were in attendance and took part in numerous resort and wellness activities. Bloggers were asked to document their experience with their followers to help announce the first collaboration-based subscription box.

Customers can get ahold of this exclusive BOXYCHARM box until Mar. 31, 2018 at 7 p.m. EST. With this subscription, Charmers receive approximately 4 to 5 full-size items each month ranging from makeup, skincare, beauty tools and color cosmetics. The palette is also sold directly on the PUR Cosmetics website. For more information regarding the PUR x BOXYCHARM palette, please visit https://www.purcosmetics.com/pur-x-boxycharm-eyeshadow-palette.

About PÜR
The expertise behind it: Known globally for intelligent beauty solutions, PÜR™'s signature complexion, skincare and on-trend color products provide immediate flawless results that nourish and improve the skin over time. Formulated with proprietary, age-defying ingredients like Ceretin Complex, combined with good-for-your-skin antioxidants, each of PÜR™'s products corrects and perfects the skin, softening the look of lines and wrinkles while brightening the complexion.

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Julie Campbell
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