Mirum Named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies

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Mirum recognized for the third consecutive year in the 2018 Gartner Magic Quadrant report

Mirum, a global digital agency, announced it has been named a Visionary for the third consecutive year in the 2018 Gartner, Inc. “Magic Quadrant for Global Digital Marketing Agencies” report (1). The Gartner report states “marketing leaders seeking a partner for global marketing strategy and execution should use these insights to guide agency selection.”

“With the tremendous change and disruption happening in our industry, to be named again as a Visionary in the Gartner Magic Quadrant for Global Digital Agencies is an honor, and we couldn’t be more thrilled,” said Mirum CEO Dan Khabie. “In our view, the Magic Quadrant is a select group of 21 of the best agencies in the world, and we look to be a Leader and continue to create the exceptional work that only Mirum is capable of producing.”

The Gartner Magic Quadrant notes that Visionaries “align with the market's evolution, but lack a proven depth and breadth of services – or a demonstrated execution of their marketing vision through deeper client engagements. Visionaries are often strong in creative services, UX, search, analytics and performance. While Visionaries have a robust portfolio of skills, they apply resources and talents to brand- and identity-building, marketing promotions, advertising or public relations. Many lack the business strategy expertise we find among the Leaders. Visionaries often introduce new technology, services or business models, but without the solid financial strength, service and support – or more sophisticated sales models and partner/alliance programs – required for ongoing client benefit or viability. Visionaries can become Challengers or Leaders, provided they increase the breadth and depth of their service offering beyond promotional marketing.”

Gartner recognized Mirum for its completeness of vision and ability to execute. The company was positioned furthest to the right on the completeness of vision axis in the Visionaries quadrant.

(1) Gartner, Magic Quadrant for Global Digital Marketing Agencies, Jay Wilson, Lizzy Foo Kune, Ewan McIntyre, Christopher Ross, March 21, 2018.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Mirum is a borderless agency of over 2,400 digital savants, storytellers, makers and relentlessly curious minds who are united by an uncommon drive to make what’s next. Active in 24 countries, we work across our global network of expertise to transform business, design innovative digital experiences and activate commerce at a global and local level. Mirum is part of the J. Walter Thompson Company and the WPP Network. Visit mirumagency.com for more information.

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Yariela Freeman
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