We're delighted to accelerate our franchise growth plans through the strong This Is It! BBQ & Seafood brand combined with the significant franchise growth experience of the Belief Brands Partners LLC management team.
FAYETTEVILLE, Ga. (PRWEB) April 18, 2018
This Is It! BBQ & Seafood announced it has entered into a Trademark License Agreement with Belief Brands Partners LLC. Under the agreement, Belief Brands Partners will have the exclusive rights to operate and develop This Is It! franchised restaurants in the United States and Canada. Jesus and Butch Inc., which is owned by the Anthony family, will continue ownership of the This Is It! BBQ & Seafood brand across all companies.
"We're delighted to move our growth plans forward with a partner that brings deep restaurant franchise growth experience to This Is It! BBQ & Seafood," said Shelley "Butch" Anthony III, Founder, President, & CEO This Is It! BBQ & Seafood. "This move will accelerate This Is It's Southern Homestyle Cooking franchise unit growth in the US and Canada."
This Is It! BBQ & Seafood is well know for its award-winning Southern Homestyle Cooking, served in a unique Fast Casual style setting. For over 35 years, This Is It! has developed its brand through its original recipes, evolving menus as tastes change, the Anthony family involvement and values as well as solid marketing.
"We're pleased to join forces with This Is It! BBQ & Seafood to deliver This Is It's Southern Homestyle Cooking experience to customers all over the United States and Canada," said Joe Remsa, CEO of Belief Brands. "We look forward to leveraging our knowledge and experience to expand This Is It's brand presence across the United States and Canada.
The current 8 Corporate This Is It! BBQ & Seafood restaurants, and 2 franchise restaurants will continue to be managed by the This Is It! BBQ & Seafood Corporation and the I Believe This Is It! Franchise Company respectively. A new This Is It! BBQ & Seafood Stockbridge corporate restaurant is scheduled to open in May, and will also be managed by the This Is It! BBQ & Seafood Corporation.
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About This Is It! BBQ & Seafood
This Is It! BBQ and Seafood specializes in delicious southern home-style cuisine and is famous for its national award-winning barbeque Rib-Tips! For over 35 years, This Is It! has been recognized for exceptional hospitality and service paired with the best authentic Southern Homestyle Cooking including freshly made barbeque, seafood, sides, desserts, and drinks. Headquartered in Fayetteville, Georgia, "This Is It!" has several restaurant locations throughout the Metro Atlanta area offering dine-in, to-go, full service catering and delivery service. Its Camp Creek Parkway and Panola Road stores also have elegant full-service banquet facilities with media capabilities. The corporate headquarters/event center in Fayetteville offers spacious seating for 150 plus guests and is an ideal venue for corporate meetings and private banquets. This Is It! restaurants have been featured on Fox 5 Atlanta, CNN, Good Day Atlanta, Better Mornings, Atlanta and Company, The New York Times, The Atlanta Journal Constitution, Creative Loafing and Atlanta Parent Magazine. The company’s mission is to do kingdom building work first and then sell food. The business has grown steadily while giving our Lord and Savior Jesus Christ the credit. The company remains committed to the community and gives back through sponsorships and donations. Jesus & Butch Inc. is the parent company doing business as This Is It! BBQ & Seafood.
About Belief Brands Partners
Belief Brands Partners was recently formed by Atlanta based Bird Dog Capital Group LLC. Bird dog has recruited a leadership team for Belief Brands that has over 100 years of restaurant management experience. The Bird Dog partners who have sponsored investments in over 10 restaurant and franchising companies, have specialized in private equity, investment banking and operations, with a particular focus on restaurants and franchising. Along with an experienced board of directors including Mr. Shelly “Butch” Anthony, Bird Dog will oversee Belief Brands growth.
“This transaction demonstrates the power of Bird Dog’s unique business model – we act as consultants to successful entrepreneurs to develop strategic plans to enhance their businesses, then we partner with them through our principal investments to execute the strategic plan we have developed”, said Jake LaJoie, Partner of Bird Dog.”