Phobio CEO to Lead Panel on the Disruptive Realities of Mobile Retail at the CCA Mobile Carrier Show 2018

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Phobio's CEO to Moderate Disruptive Realities Panel Discussion at CCA Show

Phobio, a leading provider of software and services that empower the retail industry, today announced that Stephen Wakeling, CEO, will moderate a panel discussion on the “Disruptive Realities of Mobile Retail” at the CCA Mobile Carrier Show 2018 on Thursday, March 29.

The discussion will evaluate the factors that are influencing changes occurring in the mobile retail marketplace, causing disruptions and resulting in the need for new strategies and products for carriers and retailers. Such influences set to be discussed include demographic dynamics, indirect competitors, customer demands for an omni-channel experience, and the next generation workforce.

"At Phobio, we've been focusing on and helping brands adapt to these new disruptive realities they're facing," says Wakeling. "Our discussion at CCA will cover the changes we've helped carriers and mobile retailers navigate to optimize their business."

In addition to the panel discussion, Phobio will showcase its SafeTrade and Rodio platforms, specifically designed for mobile retailers, carriers and operators.

Launched in 2010, SafeTrade is the company’s flagship product. It offers a flexible, omni-channel trade-in platform for retailers to simplify the way consumers and businesses upgrade mobile devices such as smartphones and laptops. Further, it drives sales and revenue for retailers by incentivizing consumers to convert their old devices into cash for upgrades. The value of older smartphones is on the rise and consumers are uniquely positioned to decrease their upgrade cost. SafeTrade allows mobile and online retailers to offer the maximum value for pre-owned devices due to its 100% variance forgiveness plan that eliminates the risk of the retailer and consumer losing money.

The next generation workforce is influencing the evolution of communication, utilizing mobile applications and innovative technologies. Rodio provides a two-way workforce communication platform designed to deliver the right information, to the right employees, at the right time. Integrating artificial intelligence and machine learning technology, Rodio’s new bot technology, Rodiobot connects with disparate systems and provides users with instant access to information such as schedules, HR management solutions, internal intranet sites, CRM systems, employee handbook resources, and more.

Phobio will demonstrate Safetrade and Rodio at CCA Mobile Carrier Show. To schedule a meeting, visit:

For those attending the CCA Mobile Carrier Show 2018, the panel discussion, "Session 202: The Raw Truth from the Front Lines," will take place on Thursday, March 29 at Caesars Palace Conference Center (Florentine II, Promenade Level) at 1:45-2:35 pm PT. Phobio will also be exhibiting in Caesars Palace, Booth 602.

About Phobio

Phobio is an Atlanta-based software and services company that builds flexible device trade-in and communication platforms to elevate retail brands and improve customer experiences. In 2010, Phobio launched Safetrade, a channel-agnostic buyback platform that simplifies the trade-in experience for retailers. Supporting more than 4,500 retail doors and some of the largest global retailers’ direct-to-consumer online trade-in programs, Phobio increases customer spending power with the most competitive, transparent device pricing in the industry. Phobio’s mobile messaging platform, Rodio, enables companies to round up teams, improve communication and enhance employee engagement. Designed for organizations with millennial-centric workforces, Rodio offers a central system to track and measure the delivery of messages and notifications. For more information, visit:

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Erin Cunningham
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