Fizziology Launches VelocityWatcher, the First-Ever Real-Time Monitor of Organic Social Conversation

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Social media research firm Fizziology today unveiled VelocityWatcher, the first-ever real-time monitor that uses A.I. to create an early detection system for sudden changes in organic social conversation around a brand, competitor, or category.

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“We created VelocityWatcher so that clients can be alerted to changes in the entire social conversation beyond what they are currently seeing through owned social accounts."

Social media research firm Fizziology today unveiled VelocityWatcher, the first-ever real-time monitor that uses A.I. to create an early detection system for sudden changes in organic social conversation around a brand, competitor, or category.

The first-of-its-kind solution is an always-on monitor of the real, organic conversation taking place outside of owned social channels, including the complaints, comedic perspectives, and crises that don’t pop up as notifications or appear in automated dashboards.

VelocityWatcher does not require training, staffing, or technology commitments. When an organization uses VelocityWatcher, Fizziology analysts create the monitoring system, analyze the alerts, and notify client escalation teams however they prefer, whether by phone, email, or messaging platforms such as Slack. This eliminates false and irrelevant alarms and minimizes time commitments for the client.

“Most people don’t tag the brand, sports team, person, or company they are talking about in social media. In fact, we find that 70% of social conversations take place without using a brand’s handle or official hashtag,” said Ben Carlson, co-founder and co-president of Fizziology. “We created VelocityWatcher so that clients can be alerted to changes in the entire social conversation beyond what they are currently seeing through owned social accounts. A negative story that catches fire in social media can hurt brand value and impact customer sentiment in just hours. Speed – knowing what is happening as it is happening – is critical for both digital marketing success and for crisis management.”

VelocityWatcher is a multi-industry solution that provides support for media and entertainment, sports, travel and tourism, and lifestyle brands. It can be used by digital marketing departments, publicity and communications teams, crisis response teams, consumer insights groups, and ad agencies. VelocityWatcher is built for targeted uses as well, such as piracy monitoring and I.P. leaks.

About Fizziology
Fizziology is a global audience insights company that delivers business-critical social media analytics, insights, and services to key industries including media and entertainment, sports, travel and tourism, and lifestyle brands.

Fizziology is a part of MarketCast, the preeminent provider of insights in the global entertainment industry. MarketCast is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York. For more information, visit http://www.Fizziology.com.

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